Algunos de los enlaces a continuación son enlaces de afiliados, por lo que podemos recibir una comisión, sin costo para usted, si realiza una compra a través de un enlace. Consulte nuestra divulgación para más información.
¡SIGA ESTOS PASOS DETALLADOS SI DESEA SABER CÓMO INICIAR UN BLOG EXITOSO Y GANAR DINERO!
Querer aprender como comenzar un blog?
Sigue leyendo en todas partes sobre lo fácil que es comenzar un blog y cómo puede ganar dinero blogueando instantáneamente.
Pero, ¿puedes realmente crear un blog exitoso si no sabes por dónde empezar?
En esta guía detallada, paso a paso, te mostraré las cosas exactas que hice para comenzar un blog exitoso. Ya ves: los blogs cambiaron mi vida, he podido ganar más $ 3,800 después de solo 3 meses con No experiencia previa.
¡Y ahora, quiero ayudarte a hacer lo mismo!
Al leer esta guía gratuita y detallada, comenzará un blog la direccion correcta para poder ganar dinero. Haga clic aquí para saltar directamente hacia abajo y aprender cómo configurar su blog.
Una última cosa antes de sumergirnos: este no es su habitual Cómo comenzar un blog guía. Pasé más de un mes escribiéndolo porque quería asegurarme de que estuviera lo más completo posible para ti. Quiero ayudarlo a crear el estilo de vida que merece y poder ganar dinero con algo que realmente ama. Y es por eso que esta guía es completamente y 100% gratis.
¿Pero quién soy yo para decirte cómo comenzar un blog?
Durante los últimos 12 años, he estado trabajando en un trabajo muy exigente. He tenido la suerte de trabajar con personas que amo, pero el trabajo en sí mismo requería mucho tiempo. Solía trabajar 12-14 horas al día en un entorno muy exigente.
Seguí soñando con un vida libre de estrés y poder hacer lo que amaba.
Por las noches, comencé a buscar en línea opciones alternativas. Encontré muchos interesantes formas creativas de ganar dinero eso podría darme más libertad, pero lo que realmente quería era:
- Algo que me satisfaría y que podría disfrutar haciendo todos los días.
- Algo que hizo dinero y me ayudó a vivir la vida de mis sueños.
Luego me di cuenta de que pasaba mucho tiempo leyendo blogs, mirando a personas que actualmente viven la vida que quiero vivir.
Algunos se quedan en casa y Criar sus hijos lejos del mundo corporativo, algunos pueden viajar todos los dias del año utilizando sus ahorros e inversiones, y algunos han creado una nueva vida para sí mismos que les permite hacer lo que aman.
¿Qué tenían todos en común?
Tuvieron un blog!
Entonces pensé: ¡tal vez debería comenzar un blog también!
Y en noviembre de 2017, nació Gathering Dreams.
Mi objetivo con mi blog era poder ganar $ 1,000 al mes después de un año de blogging. Si no pudiera hacer eso, simplemente abandonaría este negocio de blogs y seguiría con nuevas aventuras.
Y esto es lo que sucedió después de 3 meses de tener mi blog en línea. Hice…
¡Y en el primer año, gané más de $ 35,000!
Y ahora, en mi segundo año de blogs, me transformé Reuniendo sueños en un Blog de 6 cifras que recibe más de 600,000 visitas al mes!
Y lo increíble es que he logrado crear un blog exitoso a pesar de que:
- No tenía experiencia previa en marketing en línea (¡ni en marketing de ningún tipo!)
- Nunca me gustaron las redes sociales y de alguna manera soy introvertido (como puedes ver, no hay fotos mías en este blog. ¡Sí, soy tímido!)
- No tenía idea de cómo escribir (¡escribir ensayos en la escuela fue una de mis pesadillas!)
No voy a mentirte:
Si quieres saber cómo iniciar un blog que genere dinero, tendrás que esforzarte mucho.
Crear un blog puede llevar menos de una hora para configurarlo, pero crear un blog exitoso que le permita ganar dinero llevará más tiempo.
Pero es posible a ganar dinero blogueandoy te mostraré cómo.
¡Consiga una taza de café, té o lo que sea que le guste beber y comencemos!
PROPINA: Hay mucho que aprender y digerir en esta publicación. No sienta que necesita leer todo esto hoy. Marcarlo y volver a él cada vez que necesite orientación, o esté listo para pasar al siguiente paso de su viaje de blog.
Cómo iniciar un blog (y ganar dinero) en 7 pasos detallados
CAPÍTULO 1. ¿Qué es un blog y cómo selecciona un nicho rentable?CAPITULO 2. Cosas tecnológicas: cómo configurar tu blogCAPÍTULO 3. El secreto para crear contenido viral.CAPÍTULO 4. Por qué Pinterest necesita convertirse en tu mejor amigo CAPÍTULO 5. Haz que Google te ame: el poder del SEOCAPÍTULO 6. Las formas comprobadas de ganar dinero blogueandoCAPÍTULO 7. Los recursos esenciales que necesitas para tu blogBONIFICACIÓN: dónde encontrar imágenes de clic para su blog y sus pines
CAPÍTULO 1¿Qué es un blog y cómo selecciona un nicho rentable?
¿Qué es exactamente un blog y cómo puedes decidir sobre qué escribir?
Divulgar: Yo empecé Reuniendo sueños en Bluehost. Porque soy un afiliado de Bluehost, si usa este enlace, Recibiré una comisión de ellos, lo que me ayuda a mantener esta guía gratuita para usted y actualizada. ¡Tenga la seguridad de que nunca recomendaría un producto, herramienta o servicio que nunca usé personalmente y que amo!
¿Qué es un blog?
Un blog es solo un sitio web que se actualiza con nuevo contenido de forma regular. Normalmente está escrito en un estilo informal o conversacional (piense en escribir a sus amigos). Su objetivo como blogger es encantar a sus lectores para que permanezcan el mayor tiempo posible en su sitio web, convertirlos en fieles seguidores y crear oportunidades para vender.
¿Deberías comenzar un blog?
¡Oh por favor! ¡No me preguntes! ¡Por supuesto que deberías!
Comenzando un blog hoy es, con mucho, una de las formas más fáciles de ganar dinero en línea y construir el tipo de libertad que no muchos empleos pueden brindarle. Me tomó 12 años de arduo trabajo en mi trabajo anterior para alcanzar el nivel de ingresos que logré generar con los blogs en 18 meses.
¿Y la cosa mágica?
No es necesario ser un escritor experto o profesional para comenzar un blog. Sus lectores buscan consejos agradables. Mientras puedas ayudarlos y ser identificable, puedes convertirte en un blogger exitoso.
¿Cuánto tiempo llevará construir un blog rentable?
Seamos claros: más del 70% de los blogs no ganes dinero O al menos no ganan una cantidad significativa de dinero de la que valga la pena hablar. Y la mayoría de los bloggers que ganan dinero, no ganan lo suficiente para poder dejar su trabajo.
¿Sabes por qué?
Bloguear es realmente difícil.
Nadie te dará dinero gratis. No es suficiente crear un blog, escribir un par de publicaciones y esperar a que llegue el dinero.
En las primeras semanas:
- Tendrás dudas porque nadie conoce tu blog y no obtienes tráfico.
- Se sentirá frustrado por la cantidad de tiempo que puede llevar hacer las cosas más simples (como descubrir cómo instalar un complemento).
- Te abrumarás, lucharás y perderás la motivación.
¡Miles de blogueros renunciaron en su primer año porque tienen expectativas demasiado altas!
Lo que nadie te dice: si quieres comenzar un blog y ganar dinero, debes estar preparado para trabajar duro durante al menos 12-18 meses antes de tirar la toalla. Estas listo para hacer eso? Si es así, como yo, sigue leyendo.
Cómo elegir un nicho para bloguear
Cuando comencé mi blog, sabía que podía llevar tiempo. Pero También sabía que quería configurarlo para ganar dinero lo más rápido posible.
Y Quería escribir sobre cosas que amaba. Esto significaba que tenía que combinar la escritura sobre algo que me apasionaba, con algo rentable.
Decidir sobre qué nicho quieres escribir es el primer paso para comenzar tu blog.
Entonces, ¿cómo decides sobre qué bloguear?
Escribir sobre lo que aparece en tu mente no es una estrategia tremendamente inteligente si quieres ganar dinero lo más rápido posible. Además, es muy poco probable que descubras un nicho rentable secreto y oscuro que nadie ha roto nunca antes.
La cuestión es:
Los blogs exitosos son exitosos por una razón. Tienen éxito porque explican cómo ayudar a las personas a resolver sus problemas de la vida diaria. Y esto puede abarcar desde cómo perder peso hasta qué cocinar para la cena en los 10 minutos que tiene entre llegar a casa y acostar a los niños.
No intentes ser muy original, especialmente cuando comienzas. Y no se quede atascado porque cree que no es lo suficientemente experto o lo suficientemente bueno en nada. ¡Eso no es cierto! Mientras pueda crear contenido valioso y bien investigado, no necesita ser un experto. Solo necesita saber más sobre el tema que la persona que está leyendo su blog.
Quiero decir, ¿cuántos chefs de restaurantes con estrellas Michelin tienen un blog de comida? Como lector, desea recetas fáciles que pueda preparar rápidamente en un domingo por la noche que sean simples y deliciosas. No querrás aprender de los "expertos" que hay.
Y esto es cierto para muchos nichos de blogs.
Los mejores nichos que te harán ganar dinero:
Déjame ser claro:
Esta no es la lista definitiva de todos los nichos que te harán ganar dinero. Hay muchos otros nichos y temas que pueden generar una cantidad increíble de ingresos. En estos días puedes ganar dinero prácticamente en cada nicho que puedas imaginar. Pero los nichos a continuación pueden hacerle ganar dinero rápidamente. Con otros nichos, podría llevarle más tiempo y esfuerzo llegar allí.
Vamos a sumergirnos.
1. Finanzas personales
Las finanzas personales pueden ir desde enseñar a las personas cómo presupuestar y administrar su dinero, hasta cómo ahorrar dinero y vivir frugalmente. Me encanta este nicho porque tiene muchas fuentes de ingresos potenciales, especialmente si tienes el lado afiliado correcto.
Algunos de mis blogs favoritos en este bonito:
2. Ganar dinero en línea
Entonces, ¿cómo se gana dinero blogueando? Al vender cursos que te enseñan cómo ganar dinero blogueando, ¡por supuesto! Jajaja Cuando estaba investigando sobre los blogs, pensé que hablar sobre cómo ganar dinero en línea era la única forma de ganar dinero. Resulta que la verdad es muy diferente, pero el Haz dinero en línea El nicho es muy rentable.
Trabajar desde casa y comenzar un ajetreo lateral son otros giros probados sobre el mismo tema. Puedes ganar mucho dinero con la comercialización del afiliado y productos digitales (como cursos para enseñar a otros cómo ganar dinero o iniciar un negocio).
Puntos de bonificación si puede compartir cuánto dinero gana realmente.
Algunos blogs inspiradores en este nicho:
3. Salud y estado físico
Los blogs en esta categoría van desde consejos nutricionales hasta yoga y fitness, desde la vida ecológica hasta el bienestar holístico. Si eres un experto en salud y estado físico, hay una increíble cantidad de dinero para ganar en este espacio.
Sí, es un nicho muy competitivo, pero si concretas tu mensaje, puedes tener mucho éxito. Puede monetizar con anuncios y marketing de afiliación, recomendando, por ejemplo, los mejores suplementos o equipos de ejercicios. Otra forma muy rentable de ganar dinero en este nicho es crear sus cursos de fitness o planes nutricionales.
Algunos blogs exitosos en este nicho:
Los blogs de viajes son un nicho rentable a tener en cuenta si te apasiona explorar el mundo o si vives cerca de un destino turístico y puedes compartir tus consejos para visitar la zona.
Funciona realmente bien en Pinterest si eliges destinos populares. Y si reduce su nicho y se convierte en un experto en viajes en un tema específico, también obtendrá un tráfico sólido de Google. Esto significa que podría convertirse en un experto en viajes económicos (como Nomadic Matt) o en mochileros (como The Broke Backpacker). Las principales formas de monetizar este nicho son la publicidad, el marketing de afiliación y el patrocinio.
Algunos blogs que han clavado la monetización en este nicho:
Los bloggers de alimentos pueden ser increíblemente rentables (hasta 7 cifras), pero la estrategia de monetización no es muy diversificada. La mayoría de los bloggers de alimentos necesitan mucho tráfico para ganar buen dinero, y sus ingresos se basan principalmente en ingresos por publicidad. Es bastante difícil ganar mucho dinero con las ventas de afiliados (¿cuántos de ustedes compraron una sartén después de leer una receta?).
La buena noticia es que obtener tráfico de Google, Pinterest y las redes sociales no es difícil si sabes cómo crear hermosas imágenes y / o videos deliciosos.
Algunos ejemplos increíbles de bloggers de comida que lo lograron:
6. Crianza de los hijos
No soy una experta en este campo, ya que no tengo hijos, pero todas las madres buscan consejos de quienes ya lo han hecho. Estos blogs pueden variar desde consejos durante el embarazo hasta cómo tratar con un bebé recién nacido. La mayoría de los ingresos se realizan a través de ventas de afiliados, publicaciones patrocinadas y publicidad.
Algunos blogs que vale la pena revisar en este nicho:
7. belleza y moda
La belleza y la moda son nichos excelentes para ganar dinero. Para tener éxito, debes confiar mucho en tu personalidad y salir ahí afuera. La mayoría de los bloggers en este nicho apuntan a convertirse influenciadores en Instagram o YouTube.
Y una vez que te conviertes en un influencer, es mucho más fácil hacer que la gente compre todo lo que mencionas. Deberá aportar su perspectiva única para resaltar sus productos, mercancías y marcas favoritas para ganar dinero con ventas de afiliados y asociaciones con marcas.
Algunos de los mejores blogs de moda y belleza que te inspirarán:
8. Bricolaje y artesanía
Esta es un área que sus lectores pueden volverse apasionados. Y cuando las personas están locamente apasionadas por algo, ¡están preparadas para gastar mucho dinero en ello! Puede ir desde el ganchillo hasta la decoración casera de bricolaje, desde artesanías de papel hasta productos de belleza caseros.
Algunos de mis blogs favoritos de bricolaje y artesanía:
9. Estilo de vida
Blogs de estilo de vida (o revistas en línea – como quiera llamarlos) normalmente escriben sobre algunos o varios de los nichos anteriores, además de organización y vida. Puedes tener cuántos temas te gustan en un blog de estilo de vida. Por ejemplo, un blog como El everygirl escribe sobre finanzas personales, desarrollo profesional, viajes, decoración del hogar, comida, belleza, moda y más.
Por eso creo que los blogs de estilo de vida son mágicos: puedes escribir sobre varios temas, ayudar a las personas y probar diferentes nichos hasta que lo reduzcas a lo que realmente amas.
Recuerde que algunos de los blogs de estilo de vida más grandes tienen muchos escritores pagados, lo que significa que pueden escribir mucho contenido sobre varios temas cada semana. Si decide escribir un blog de estilo de vida solo, elija de 2 a 4 temas; de lo contrario, será mucho más difícil crear suficientes publicaciones de blog para cada categoría. Y si su blog es demasiado amplio, le resultará más difícil clasificar en Google.
Las principales estrategias de monetización para los blogs de estilo de vida son marketing de afiliación, publicidad y publicaciones patrocinadas o asociaciones.
Blogs de estilo de vida que amo:
CONSEJO DEL DÍA: No importa qué nicho elijas, centrarse en resolver los problemas de las personas o escribir sobre cosas que a las personas les apasionan increíblemente. Para empezar, no escriba sobre su vida, ¡a menos que se trate de un ejemplo que ayude a otros! ¡Nadie se preocupa por ti, aparte de tu madre!
Por supuesto, hay blogueros e influyentes que ganan mucho dinero escribiendo sobre sí mismos. Pero te llevará mucho más tiempo construir una audiencia y monetizar tu blog si decides seguir este camino.
¿Qué tan amplio debe ser tu nicho?
Muchos expertos en blogs sugieren reducir su nicho lo más posible, para convertirse en el recurso número uno en línea para ese tema tan específico.
Esto lo ayudará a identificar a su público potencial mucho más, y con un público objetivo, el potencial de ventas es mayor.
No estoy totalmente en desacuerdo con este enfoque, y es particularmente cierto si desea vender un producto muy específico o convertirse en un afiliado superior para una línea específica de servicios.
Por ejemplo, si quisiera vender máquinas de café, sería mucho mejor crear un blog que hablara solo de café que un blog más genérico sobre cada tipo de bebida que existe.
Pero reducir tu nicho no es la única forma de crear un blog que genere dinero. Reuniendo sueños Es un ejemplo perfecto de eso.
Lo que es esencial, si decide mantener su nicho más amplio, es que su mensaje subyacente sea consistente. Todavía necesita identificar a su público objetivo y cada publicación de blog que escriba debe adaptarse a su lector ideal.
Dejame darte un ejemplo:
Gathering Dreams tiene que ver con una vida saludable, libertad financiera y cómo puedes lograr un estilo de vida equilibrado. Si de repente comenzara a escribir una crítica sobre los hoteles de lujo más caros del mundo, no encajaría con mi mensaje general y mi audiencia podría preguntarse si me he vuelto loco.
Plan de ACCION
- Escribe una lista de cosas que te interesan. No tiene que ser un experto, pero debe ser algo sobre lo que esté preparado para aprender e investigar. No se detenga en su primera idea, sino que haga una lluvia de ideas sobre una lista de posibles temas. Asegúrese de elegir algo en lo que tenga un interés real, de lo contrario, se cansará de su blog muy rápidamente. Y durante los primeros meses de blogging, necesitas tu pasión para alimentarte. De lo contrario, te vas a rendir!
- Revisa la lista de los mejores nichos anteriores y asegúrate de que puedes encajar en tu nicho si quieres tener una buena oportunidad de tener éxito. Si estás blogueando para ganar dinero, debes escribir sobre lo que la gente quiere leer. Necesitas ayudar a las personas a resolver sus problemas.
- Investigue su nicho de blogs. Piensa en posibles publicaciones sobre las que puedas escribir, investiga bloggers exitosos en ese nicho que te inspiren. Descubra cómo ganan dinero y cuánto dinero ganan (si publican algún informe). Antes de comprometerte con cualquier nicho, ¡asegúrate de poder crear un blog exitoso!
Y RECUERDA: No importa qué nicho elijas, debes amarlo. No me importa lo que la gente diga sobre elegir un tema para ganar dinero. Si te tomará un año ganar dinero en efectivo, probablemente perderás interés en ese tema antes de que veas dinero. ¡Y fallarás incluso antes de comenzar!
CAPÍTULO 2 Cosas sofisticadas: cómo configurar tu blog
Toda la jerga técnica que necesita saber y cómo configurar su blog de la manera correcta
1. Elija un nombre de dominio
Un nombre de dominio es una forma más complicada de decir el nombre del sitio web.
Así que finalmente elegiste los temas de tu blog, ahora tienes que decidir un nombre para él. ¡Desearía que esto fuera más fácil! Pero terminé pasando días para encontrar el nombre de mi blog.
Mis mejores consejos para elegir un nombre son:
- Pegadizo: elige un nombre fácil de recordar
- Fácil: facilita la ortografía
- Corto y dulce
- Memorable: elija un nombre que se relacione con usted y sobre el que desea escribir
También deberá asegurarse de que su nombre de dominio esté disponible y no registrado en otro sitio web.
Puede verificar si su dominio está disponible aquí:
Si estás luchando por encontrar el nombre perfecto, escribe muchas palabras que describan cómo quieres que la gente se sienta acerca de tu blog o de qué se trata tu blog. Luego intente combinarlos, use frases pegadizas e intente intercambiar palabras con las suyas.
¡Y prueba el nombre que elegiste con tus amigos!
Entonces, comencemos con la elección del nombre de tu blog.
Sabía que mi blog me ayudaría a vivir mis sueños. Y luego pensé que podría ser un diario para almacenar todos mis sueños: así que se me ocurrió Reuniendo sueños.
Una vez que haya elegido su nombre de dominio y comprobado que está disponible, debe registrar el derecho a usarlo.
Si aún no ha registrado su dominio, es hora.
Tómese 30 segundos ahora mismo para obtener su nombre de dominio y alojamiento con Bluehost, el proveedor de alojamiento de blogs que he usado para comenzar Gathering Dreams. Por usando Bluehost como su proveedor de alojamiento web (ver Paso 3) puedes conseguir un Dominio GRATUITO para el primer año siempre y cuando compre 12 meses de alojamiento web.
> OBTENER DOMINIO Y ALOJAMIENTO <
2. Elija la plataforma de blogs adecuada
Cuando comienzas un blog, debes elegir una plataforma de blogs.
¿Qué es una plataforma de blogs?
Una plataforma de blogs es un software o servicio que utiliza para publicar su contenido en línea. Te permite crear publicaciones y administrar todo lo que creas. Existen varias plataformas de blogs, algunas son completamente gratuitas y otras tendrá que pagar.
Algunas de las plataformas de blogs más comunes:
- WordPress.com (gratis)
- WordPress.org (el mismo software, pero necesita instalarlo en su servidor web)
Pero una cosa que debes saber es que:
No podrás ganar dinero con un blog gratuito.
Y estas son las razones:
- Si usa un servicio gratuito, usted NO posee tu blog o el contenido de tu sitio web
- Tendrá opciones limitadas para personalizar su diseño y tendrá soporte limitado
- Tendrá restricciones para colocar anuncios en su sitio web para poder monetizarlo
- Algunas plataformas gratuitas pondrán sus propios anuncios que distraen en su sitio web
- Su blog no se verá como profesional y es posible que no pueda obtener la aprobación de algunos programas de marketing de afiliación
Si desea ganar dinero con su blog, su sitio web deberá estar alojado en un servidor web que le permita personalizarlo.
Blogging con WordPress
WordPress.org es la plataforma web más popular del mundo. Tiene poderes alrededor del 36% de todos los sitios web del mundo. Ofrece la mayor flexibilidad para el diseño. y monetización!
Es gratis y extremadamente flexible y es lo que estoy usando para Reuniendo sueños.
Pero una palabra de advertencia:
Para empezar, NO es la plataforma más fácil de usar. WordPress tiene una curva de aprendizaje más pronunciada que otras plataformas, y le llevará un tiempo comprender todo lo que necesita saber. ¡No me considero una persona estúpida, pero créeme, navegar por WordPress en las primeras 2-3 semanas me hizo pensar que tampoco era tan inteligente!
Sin embargo, puedo asegurarle que si lo sigue (con la ayuda de esta guía), ¡podrá crear el blog de sus sueños!
Los creadores de sitios web de arrastrar y soltar, como Wix, son mucho más fáciles de comenzar y podrá crear un blog con solo unos pocos clics. También se ven increíblemente hermosos, y es fácil mover las cosas y hacer que se vean exactamente como quieres. Pero no podrá transformar su blog en un negocio en crecimiento tan fácilmente como con WordPress. Wix le ofrece excelentes opciones de diseño, pero es muy limitado en lo que puede personalizar cuando se trata de las herramientas que necesita para ganar dinero (como complementos para la integración de correo electrónico, opciones de marketing de afiliación y más). Esto puede sonar bien ahora, pero si te tomas en serio obtener ingresos con tu blog, lo encontrarás muy frustrante pronto.
3. Compra hosting para tu blog
Aunque WordPress.org es gratuito, deberá alojar sus archivos en un servidor. Si estás interesado en ganar dinero con tu blog o convertir tu blog en un negocio, entonces debes pagar por el hosting.
Pero, ¿qué es un proveedor de alojamiento web?
Hospedaje es donde almacena sus datos. Es más o menos el espacio en disco de tu blog. Al igual que el disco duro de su computadora portátil, necesita un lugar en línea donde las personas puedan acceder a todo lo que cree. Es un poco como "la nube" para tu blog.
Esta opción tiene un costo, pero no podrá agregar anuncios a su sitio web si configura su blog de la manera incorrecta.
¿Cuánto cuesta el alojamiento web?
Puede ir desde $ 2.95 por mes a $ 100 por mes y más!
Cuando comencé, después de investigar mucho, seleccioné Bluehost como mi servidor web.
Razones por las que deberías usar Bluehost
- Es la empresa de alojamiento web # 1 recomendada por WordPress.org
- Obtienes un Nombre de dominio GRATUITO cuando compra un plan de 12 meses
- Es el mejor alojamiento asequible para principiantes si recién está comenzando y tiene recursos limitados para invertir en su blog.
selecciona tu plan
Haga clic aquí para dirigirse a Bluehost y presione el botón verde "Comenzar ahora" Para elegir su paquete. Solo cuesta $ 2.95 al mes a través de mi enlace si se registra por 36 meses.
Se lo dirigirá a una página donde puede seleccionar el tipo de plan que desea comprar. Recomiendo elegir el Básico plan. Con un nuevo blog, el plan básico es todo lo que necesita para comenzar, y siempre puede actualizarlo más tarde si lo necesita.
Elige el nombre de dominio de tu blog
A continuación, accederá a la página donde es hora de elegir el nombre de dominio para su blog:
Aquí solo necesita ingresar el nombre que seleccionó en el primer paso (ingresé sueños) y haga clic en siguiente.
Si su nombre no está disponible o aún desea pensarlo, también puede omitir este paso y hacer clic en "Crearé mi dominio más tarde" en la parte inferior de la página.
¿Ya tienes un nombre de dominio?Si ya posee un nombre de dominio que compró anteriormente en un sitio web como GoDaddy, deberá conectarlo a su Cuenta Bluehost. Simplemente elija la segunda opción a la derecha de la página en lugar de registrar un nuevo nombre de dominio. A continuación, deberá iniciar sesión en la página Administrador de cuentas de su proveedor de dominio y seguir las instrucciones específicas para conectar su dominio a su servidor Bluehost.
Crea tu cuenta de Bluehost
Ahora solo tiene que completar los detalles de su cuenta, como su nombre, dirección de correo electrónico (asegúrese de utilizar su dirección de correo electrónico más actualizada ya que toda su información de facturación y acceso se enviará aquí).
También puede conectar su cuenta de Google a Bluehost, para evitar tener que ingresar todos sus datos manualmente.
¿Qué plan de precios debo seleccionar?
Cuanto más largo sea su plan, más barato será. Le sugiero que compre al menos un plan de alojamiento de 12 meses por estos motivos:
- Si realmente quieres darle una oportunidad a los blogs, debes comprometerte durante al menos un año. Y tener que poner algo de dinero por adelantado le hará dar este paso solo cuando esté listo.
- Recibirás un Dominio gratuito durante los primeros 12 meses, incluido en el paquete.
- El precio mensual será mucho más barato.
- Si solo compra un plan mensual, es posible que se olvide de renovar su plan con el riesgo de derrumbar su sitio web y perder negocios.
¿Qué plan de alojamiento es la mejor relación calidad-precio?
Si tiene un poco de dinero en efectivo … MENOS DE 10 CENTOS al día para ser exactos, le recomiendo comprar un Plan de 36 meses. Esto es lo que hice cuando comencé Reuniendo sueños. La verdad es que no hay muchas empresas por ahí que pueda comenzar por este tipo de dinero. Paga un poco más por adelantado, pero termina ahorrando bastante dinero a largo plazo.
Si desea mantener sus costos lo más bajo posible, recuerde desmarcar cualquiera de los complementos adicionales. Recomiendo encarecidamente pagar por "Privacidad + Protección de dominio", que es solo $ 0.99 / mes para mantener sus datos privados.
¿Es necesaria la protección de la privacidad del dominio?
¡Realmente depende de ti! Agregar Domain Privacy + Protection enmascara su información personal de la base de datos whois, que es públicamente visible para cualquier persona en Internet. Si no paga por ello, los especialistas en marketing y spammers podrían utilizar su información de contacto personal para enviarle correos electrónicos no deseados. Si no le importa recibir algunos correos electrónicos no deseados adicionales, puede evitar pagarlos.
4. Instalar WordPress
Bluehost hace que sea muy fácil crear un blog de WordPress.
Bluehost ahora instalará automáticamente WordPress por usted. ¡Todo lo que tienes que hacer es elegir tu contraseña!
Si no está seguro de qué hacer durante cualquier paso, puede abrir Chat en vivo en Bluehost en cualquier momento y su soporte técnico podrá ayudarlo en poco tiempo.
¡Casi comenzaste tu blog! ¡Si!
Después de instalar WordPress y seleccionar su contraseña, Bluehost le dará la opción de seleccionar un tema. Haremos esto más tarde (paso 6)
Entonces, aquí puede seleccionar cualquiera de los temas o simplemente hacer clic Omita este paso debajo de los temas ofrecidos.Ahora solo necesitas hacer clic en Comience a construir botón azul
Y será redirigido a WordPress:
5. WordPress Tour y configuración
Inicie sesión en su blog de WordPress
Para iniciar sesión en su sitio web, solo va a escribir el nombre de dominio y agregar wp-login.php hasta el final de la dirección web. Es tan fácil como eso.
Entonces, por ejemplo, si su nombre de dominio fue gatheringdreams.com, debe iniciar sesión en su sitio web desde gatheringdreams.com/wp-login.php
La página de inicio de sesión se verá así, y debe usar el mismo nombre de usuario y contraseña que creó anteriormente en este tutorial.
NOTA: Durante las primeras 24-48 horas, no podrá iniciar sesión en WordPress directamente. Esto se debe a que tomará algún tiempo asignar su dominio y redirigir su sitio web a la dirección web correcta. Si no ve esta pantalla, simplemente puede iniciar sesión en su cuenta de Bluehost yendo a https://my.bluehost.com/
Y haga clic en Inicie sesión en WordPress:
¡Ahora ha iniciado sesión en el Panel de WordPress!
Esto se convertirá en tu nuevo mejor amigo (o némesis) durante las próximas semanas. Sé que se ve muy complicado. Y sentirá que es complicado durante las próximas 3-4 semanas, pero lo prometo, ¡será cada vez más fácil!
Se verá algo como esto:
Lo primero es lo primero, debe familiarizarse con el menú de la izquierda:
Publicaciones:Esta es la pestaña en la que harás clic para escribir tus nuevas publicaciones de blog. Probablemente sea donde pasarás la mayor parte de tu tiempo … ¡eres un blogger ahora!
Medios de comunicación:Esta es la biblioteca donde se almacenarán todas las imágenes que cargue en su sitio web. Puede agregar, eliminar o editar imágenes, videos y audio aquí mismo.
Páginas:Aquí es donde creará las diferentes páginas que desea tener en su sitio web, incluyendo su Acerca de página, Contacto page, and your Política de privacidad.
What is the difference between pages and posts?
WordPress posts have an official publication date and are displayed by date on your site’s blog page. They also have a more social aspect to it, as comments are enabled.
WordPress pages hacer no have a publish date and are meant for static, timeless content. Two common examples of content that should be a page are your site’s Contacto o Acerca de pages.
Comments:This is where you are going to get social! Here you can check, moderate, and respond to comments that are posted on your website. I think comments are really important as they are a connection between your readers and yourself. I make sure I personally respond to each comment I receive.
Apariencia:This is SUPER IMPORTANT. You’ll need to go here to manage the entire look and layout of your website. We’ll talk about this tab a bit more in-depth in a second. This is where you’ll find your themes, widgets, menus, customization options, and more.
ComplementosPlugins are one of the most important benefits of using a self-hosted WordPress blog. A plugin is a piece of software that acts as an add-on to a WordPress website. Plugins can extend functionality or add new features to your blog.
I will share the essential plugins you need to install on your brand new blog in Chapter 7.
Users:Here you can manage the users on your website. Just make sure your main login isn’t called admin. Hackers might try to login to your website, and it’s a lot easier for them to attack you if you use a standard username like admin. Change it as soon as possible for something less recognizable.
Herramientas:This tab gives you the option to import/export data to and from other content management systems. Ignore it, I never used it in my blogging life.
Settings:Your WordPress settings are really important. As much as you might not understand exactly what you are doing yet, you must set up this tab correctly immediately, or it will be very difficult to change things later.
Believe me on this one.
Let’s make sure you set things up right from the beginning!
Your WordPress settings: set it up right
You don’t have to worry too much about every tab under “Settings”. I don’t think I ever even clicked on some of them! But the two tabs you want to update straight away are under General y Permalinks.
GeneralSite Title: This is going to be the name that you want to appear front and center when someone lands on your website. Mine is just Gathering Dreams and that is what people see at the top of my homepage when they come to my website.
Tagline: This is a short one-liner blurb that tells readers what your blog is about. It appears right below your website name on your website homepage. You do not have to use a tag line if you don’t want to, it is 100% a personal choice, so don’t waste too much time here!
WordPress Address (URL) & Site Address (URL): These will both be your domain name.
Email Address: This is the main email address attached to your website as the primary contact address. You can set up your business email address through Bluehost in about two minutes. Just login to your Bluehost dashboard, go to Email & Office, go Manage, and set up your email account.
You can pretty much leave everything else here as it is, or play around with the rest of the settings. It’s up to you!
First of all, what is a permalink?
A permalink or permanent link is a URL that is intended to remain unchanged for many years into the future. It’s the web address of each of your blog posts. Permalinks should be as user-friendly as possible, to make it easy for people to remember them.
Why should permalinks remain unchanged?
After a particular post or page is published, the permalink for that page shouldn’t be changed without very good cause (and in extreme exceptions). Permalinks should remain unchanged because any incoming links the post or page has from other websites, will suddenly be pointing to a missing URL.
How to set up permalinks correctly
When you set up your WordPress blog using Bluehost, the permalink settings should already be set to publish new blog posts in the format of domain.com/post-name.
If your permalink settings aren’t already set to this format, it’s important to change them right now. That’ll help you rank better in search engines like Google because your title’s text will appear in each of your URLs.
In your WordPress dashboard, hover over Configuraciones and navigate to Settings > Permalinks to make this adjustment. It should look like this here:
6. Select a theme
First of all:
What is a theme?
A theme defines how your blog will look. It provides the framework to create the styling of your WordPress site.
Most themes will provide you with:
- Page layout
- Font styling
- Widget locations
- Navigation menus
You have plenty of options between free and paid themes, and you can absolutely start with a FREE theme until you find a high-quality premium theme that you love and can afford.
To find a free theme that you like, you can log in to your WordPress dashboard, click on Appearance, and click on Temas.
The themes that you have downloaded will be listed here. If you want to look for more free themes, you can simply click the big + button, and you will be able to pick between hundreds of beautiful free themes.
A few things to remember when you select a WordPress theme
Selecting a beautiful looking theme for your blog can be a lot of fun. But it can also be very time-consuming. And wasting time selecting a theme isn’t how you should be spending the first few days of your blogging journey.
The most important thing about whatever design you pick is functionality. Your blog needs to be easy to navigate, clean and mobile-friendly.
Top things to look at in a WordPress theme:
- Keep it simple. A good theme needs to be easy to navigate, easy to read, and most importantly it needs to allow people to effortlessly share your posts. Forget fancy fonts that you can’t understand, and make sure people can engage with your content by having social icons and sharing buttons.
- It has to be responsive. In this day and age, most people will look at your website on different devices. If your blog looks perfect on desktop, but it’s impossible to navigate on mobile or tablet, it’s not going to work out. No matter what theme you select, make sure you check it on mobile, tablet and desktop. It also needs to work well on different browsers. So check it on Firefox, Safari, and Chrome.
- SEO friendly. There’s no much use in having a beautiful website if no one can find it! Make sure you read your theme’s small print. It needs to be optimized for SEO or you will find it very difficult to appear in Google search results.
- Do they offer support? If something breaks and you don’t know how to fix it, is there some type of support?
No matter what theme you pick, read ratings and reviews to make sure there are no glaring issues with it. And remember: you can easily change your theme later, with a few clicks. Being able to update and customize the look of your blog is one of the remarkable features of WordPress.
After saying all of this, my favorite theme and the one I am using for Gathering Dreams is called Simply Pro, and it uses the Genesis Framework as its foundation.
What Is The Genesis Framework?
When I started my blog, I kept reading about the Genesis Framework and it took me a while to understand what it is. And also why I had to pay yet again for something else.
The term WordPress theme framework often refers to a code library that is used to develop a theme. Developers normally build their themes around frameworks to speed up the times it takes to design them and to make sure the basic functionalities of a website are robust and easy to maintain.
Genesis is like the basic design of your blog. It’s made up of lines and lines of code that tell WordPress where everything is and allows developers to create beautiful themes on top of it. Honestly, you don’t necessarily have to understand exactly how it works (I don’t!).
los Genesis Framework is one of the best for price/quality and will provide you with a secure and search-engine-optimized foundation for your websites. It comes with built-in features like multiple layouts, high-security, mobile responsive pages, custom page templates and lots of other cool features.
Once your site runs on the Genesis Framework, you can choose from a variety of Genesis Child Themes, which is the design of your blog.
Here are a few of my favorite Genesis WordPress themes:
Foodie Pro is the most flexible Genesis theme. It has a sleek and minimal design and plenty of color and typography options. It’s a popular choice for top food and lifestyle bloggers.
Simply Pro is a very modern theme following the design trends set by the top bloggers. With it’s simple, minimal style, your content will look incredible. It’s what I decided to use for Gathering Dreams when I started out!
Refined will give you the perfect foundation for your blog. On it you can showcase your products, you can integrate a shop feature all while maintaining a simple, yet elegant, look.
PROPINA: I know that when you are going to start, you’ll be worried about your logo, your blog design, and many more things! Do not waste too much money by paying someone to create your logo, and don’t spend hundreds of dollars on a theme! No one cares about your blog design but you. People will find you and will care mostly about your content and how your post is going to help them. Just make sure your theme is simple and easy to navigate. Once you start to make money, you’ll be able to improve your design and make your blog look more beautiful. The most important step is to take action and start!
If you decide to purchase a theme, instead of installing a free one, you will need to upload it to WordPress. Simply click on Upload Theme, select the file on your computer, and then follow the prompts to upload and activate your theme.
It’s really simple, I promise!
7. Customize the look of your new blog
Now that you have selected your theme, you can start to customize it. You can either click on the blue Personalizar button under the theme you have installed, or select the Personalizar tab on the left, under Apariencia.
Each theme will have its custom settings, but you’ll normally see a page that looks a bit like this:
You will have your menu on the left, and your blog on the right. The cool thing about this view is that you’ll be able to see the changes in real-time. You can also navigate through your blog to see how the changes might affect each page or blog post.
Site identityThis is just another place where you can change your blog name and tagline.
Colors/Appearance settingsHere you will be able to play around with all the color settings of your blog, and sometimes fonts too. Make sure you select easy to read colors for your text but also your links. Links are really important, and you want to make sure people see them straight away (without being too much on their face).
Header/Footer optionsHere you’ll normally be able to add your logo, add your main image or slides, and additional settings.
MenusYour menu options will vary based on the theme you choose, but here you’ll be able to adjust which menu structure(s) will be assigned to your website.
WidgetsWidgets are simple elements you can use to build your website’s sidebars (and other areas, as well). They enable you to easily add text, links, and other types of information to specific areas (determined by your theme).
To add a widget to your site, you’ll need to log in to your dashboard, then navigate to Appearance > Widgets. You can read a bit more about widgets and how to use them aquí.
Additional CSSIf you know how to code, here is where you can add some custom bits of CSS (cascading style sheet) styling to your blog.
You should read all the instructions to customize your theme, and play around with the settings you have to make it look like you want. Make your blog look like you have it in your head might take a bit of trial and error, but don’t stress out too much about it! You can always come back here and change it at any time.
WARNING: Your blog theme might not look exactly like the template you selected straight away. This is something that frustrated me at the very beginning because I was hoping that with one click, everything will look sensational. But to replicate what you see in the theme demo, you will need to set up menus, pages, blog posts and add images. Be patient, it will take a few days to get everything looking right. But I promise: you WILL get there.
8. Pages, posts and categories
Now that you have set up the look of your blog, we need to start to set up the most important pages.
Pages, posts and categories will create the basic structure of your blog. Like everything before, you can always change things, but it’s important to sit down and come up with a good, easy-to-navigate structure for your blog.
Create a new page in WordPress
As I mentioned before, your website pages are the static pages that will remain on your website menu all the time. They normally don’t move from their place on your website and they don’t change, unless you go into your editor to change them.
Some pages I recommend you to set up from day one are:
- Your About page
- A contact page
Creating a new page is pretty simple. You just need to select Pages > Add New and you will find yourself on a page that looks like this:
You can then just start typing. Remember to hit the button “Save Draft” from time to time, or you might lose your content. You can also use Google Docs to write your pages beforehand, and just cut and paste the text here when you are happy with it.
Once your page looks good and you are happy, you just need to hit the Publish botón. Scary!
Remember, you can always come back here and change your content at any time. So don’t stress too much about what you write.
Your Acerca de página
¿Adivina qué? Your Acerca de page isn’t about you!
I can hear you saying: really? Yep, really! Your Acerca de page should be about what you are going to do for your readers, how you are going to help them, what they are going to get out of you if they become your number one fans.
You should tell them how you are going to change their life, and why you are going to be able to do it.
How to write an Acerca de page for your blog:
Your Acerca de page is going to quickly become one of the most popular pages on your blog. When people read a blog post and are inspired by you, they’ll want to find out more about yourself. But really what they want to know is how you are going to help them.
So, before you start writing about your cat and uploading your high school photos, you need to make sure you answer these questions:
1. Who is your blog for?
You need to make sure your Acerca de page lets people understand that they are in the right place. Who is your ideal reader? Whoever lands on this page needs to believe they feel like they belong.
You can either just tell them who your blog is for:
“I started Gathering Dreams as a resource to help people reach financial freedom”
Pretty boring right?
Or you can show them you understand exactly how they feel, tell your story as if you are telling their story. Be compassionate, write about your struggles and how you solved them. Make them understand that you know exactly what they are going through, you’ve been there and you can help them.
Which option do you think you should go for? I will let you decide.
2. Why should they bother listening to you?
You need to make sure you tell your readers how you are going to help them. Will they have to go through a journey? Where should they start?
Let them know what your achievements are. Whether you have changed your life by moving to a plant-based diet, or your passion for crochet helped you to get out of your stressful day-to-day life.
3. What action should they take next?
After they finished reading your Acerca de page, what should your readers do? Subscribe to your newsletter? Go through a series of posts? You need to spell it out for them. You can’t just have them hanging in there. If they loved your story, they probably want more. Give them more!
Some other incredibly useful resources you should read about writing a compelling About page:How to Create the Perfect About PageHow to Write a Sparkling ABOUT Page
How to make your blog legal
As soon as you install some plugins on your blog like Google Analytics, or you start making money with affiliate marketing, you will be collecting some type of information from your readers in the form of cookies and other settings.
If you want your blog to be legal, you need to make sure you inform them of what type of information you are collecting and/or that you are making money from the links you have on your website.
Disclaimer: I am not a lawyer, therefore this is my own personal advice. If you want to be sure your blog is legal, you should double-check with a professional.
What is a Disclaimer?
A blog disclaimer explains that others should not rely on the information on your blog and that you cannot be held legally responsible for anything you publish on it.
To put it simply, a disclaimer protects you from lawsuits. By having a disclaimer, you “disclaim” or “deny” liability for the content you publish on your blog.
You will need to tailor your disclaimer to your specific niche and blog. For example, if you are a personal finance blogger, you will have to say that people should not rely on your financial information. Or if you are talking about nutrition, you need to make sure people understand that your posts should not be taken as medical or health advice.
You need to make sure your disclaimer is written in plain English and is easy to understand.
Check out this post for more information:How to Write a Blog Disclaimer
What are Terms and Conditions?
Terms and Conditions help your readers to understand what they should expect from your blog.
A Terms and Conditions agreement is like a how-to guide for the use of your site. It covers topics like sharing intellectual property, community standards, use restrictions and helps to protect you from liability.
Whether you share travel guides or you blog about recipes, you should consider having one – even if you don’t make any money from blogging.
Here you can also protect your work and let people know its covered by copyrights. You can also share information about how you monetize your blog and disclosures about your affiliates.
Check out this post for more information:Sample Terms And Conditions Template
Your blog post categories are your main topics for your blog. The category labels are used to organize your blog topics and make them easy for your readers to find. They are normally the main sections on the menu of your blog and are used to easily group all your posts to make these easier to sort and find.
For example, on Gathering Dreams I have 3 main categories:
To keep your blog layout and navigation simple, you shouldn’t have more than 3-4 main categories.
To create a new category you simply go under Post > Categories
NameYou category name, for example, Food.
SlugThis is the URL of that specific category, for example for gatheringdreams.com/category/food/ the slug will be simply comida.
Parent CategoryEach category on your blog can have a parent category.
On my blog, for example, I have 3 subcategories for Money:
- Make Money
- Save Money
When I created these three categories I chose Money as their parent category.
DescripciónYou can write a small description of what the category is about. Some themes will display this field, others won’t. Just check your theme’s settings and find out if it’s necessary.
After you filled all the information, just click on Add New Category and you are set to go.
9. Menus and navigation
Let’s be clear. Most people will find your website through a search engine like Google, or through social media like Facebook, Instagram or Pinterest. They will land on a specific post and 90% of the time they will move on and click away.
Your job is to keep them on your blog as long as possible. One of the ways to do that is to make it easy for them to navigate through your content. This is why your menu is very important: it’s how people will find your content.
Your menu needs to be clear, simple and uncluttered. And easy to get to and to navigate. The look of your menu is often dictated by your theme. Make sure you select a theme with a very easy-to-use menu or your readers might struggle to get to your content.
Once you have created your essential pages, creating a menú in WordPress is very easy.
Just go to Appearance > Menus and you can create them in just a few clicks. You will be able to add pages, categories or even posts to your menu.
But remember: just KEEP IT SIMPLE.
- Pick a domain name. Pick a name that is easy to remember, make it easy to spell, keep it short and if possible, pick a name that relates to what you want to write about.
- Buy your hosting. If you want to make money blogging, using a self-hosted plan is the way to go. Simply haga clic aquí to start.
- Familiarize yourself with WordPress. Look around your WordPress dashboard and update the basic settings.
- Customize the look of your blog. First of all select a theme. If you don’t want to spend money, a free theme will be fine to start with. And yes, you can make money using a free theme. Just make sure it has a fully responsive mobile version and it’s simple and easy to navigate. Remember: user experience needs to go above everything else.
- Set up the essential pages. Before you write your first post, make sure you have all the legal pages and your Acerca de page set up. Now it’s also time to think about your categories and main menu for navigation.
Grab your domain and hosting today!
Take 30 seconds right now to get your domain name and hosting with Bluehost, the blog hosting provider I’ve used to start Gathering Dreams. Por using Bluehost as your web host (see Step 3) you can get a FREE domain for the first year as long as you buy 12 months worth of web hosting.
>GET DOMAIN AND HOSTING<
CHAPTER 3The secret to creating viral content
How to write blog posts that people will actually want to read
How exciting! You made this far!
I know all this stuff seems overly complicated but I promise, if you stick with me for a bit longer it will all make sense and you will be able to start a blog the right way. And when I say the right way, I mean you will be able to make money.
Because let’s face it: you aren’t doing this just for fun!
And to make money, you need to make sure you get your content in front of people. As many people as possible!
It’s true that you don’t need to chase page views to create a blogging business, but at the very beginning, heck yes, bring the people on!
So, do you want to know the secret about creating viral content?
Write useful, in-depth content that people WANT to read and share.
Yes, it’s that simple.
Now, what’s not that simple when you are starting out, is to find out what this type of content is.
But that’s why you are here. And I am going to tell you exactly how to do that.
Who are you writing for?
People won’t come back to your blog over and over because you write often or because your blog looks good (although that can help). They will come back and keep reading your blog because you write helpful content and you are giving them value.
We talked in Chapter 1 about the importance of having a niche. Once you know the main topic/s of your blog, it’s much easier to narrow down the type of content you can write.
And once you know the topics you will talk about, you need to make sure you know exactly who your people are.
For example, let’s say you are starting a new blog on vegan recipes:
- Are your people seasoned vegan that want delicious recipes in their life?
- Are your people just starting to move to a vegan diet and you are going to help them in the transition?
- Are your people vegan for an ethical choice but they miss their cheese and meat and you are going to help them with delicious indulgent substitutes?
As you can see, it’s easy to say I have a vegan blog. But deciding who you are going to help will have a massive impact on what and how you are going to write your posts.
Make sure you nail down who your tribe is. And whenever you write a post, remember that you are writing it to help them, no matter what the topic is.
How to pick a topic for your blog posts
You now know who you are writing for. You need to find out what your people are interested in.
And how do you do that?
You could just sit down with a blank piece of paper and start writing all the possible topics that come to mind. Some could work, some might not work. And you can go on like that for months. Hoping to pick the right topics for your blog posts.
You could simply write remarkable content about what people are already looking for!
BIG DISCLOSURE: When you are looking for ideas for your blog posts, you are just looking for IDEAS. You need to put your spin on the topics you find with this research and you need to write 100% original content. You cannot simply copy other people’s posts. If all you are trying to do here is come up with a copy-cat blog, you won’t be around for long. And you won’t make any money. You will simply be wasting your time. Originality and personality are what is going to make you stand out. Full stop.
1. Look for topics ideas on Buzzsumo
BuzzSumo is a powerful tool to help you to understand which topics receive the most social shares.
And if a topic gets a lot of social shares it means it’s popular. Which means people want to read more and more about it.
Normally BuzzSumo is a paid tool, but if you create a free account, you can get a few free searches month (but not many, so make them count).
First, brainstorm some topics and ideas related to your niche. I am going to use vegan lunch ideas.
Then simply type your topic here:
You will then end up on a page like this:
The free version of BuzzSumo will only show you the top 10 pages with most social shares. This will give you an idea of the type of content that works on that particular topic, and also a list of websites in that particular niche that do well.
2. Spy other blogs/websites you love
This is super important. You need to find out who is already doing what you want to do out there. And who is successful at doing it. You might already have bloggers that you love and follow, but don’t stop your research there. You will need a list of at least 20-40 blogs to start with.
And your research will never stop! I still look for inspiration today. And your inspiration doesn’t need to stop around your niche either. For example, if you are a travel blogger you can look at travel blogs, but you can also look at bigger websites like the travel section of The Everygirl for inspiration.
Find the top articles on these blogs
The top blog posts fall into 3 categories:
- Most shared articles
- Most profitable (for product sales or affiliate sales)
- Most searched articles on Google
Asique como haces eso?
There are several ways to do that.
Most popular and profitable blog posts
Most blogs and websites might have an Our Most Popular Blog Posts section somewhere on their blog. Or a Start Here” section in which they collect their most popular content. This will give you some solid ideas to start with. If these bloggers decided to highlight these articles, there could only be 2 reasons:
- They make them a lot of money and they want you to click
- They bring them a lot of traffic
Have a look at the examples below.
The Broke Backpacker
Most shared articles on a website
You already know that BuzzSumo is great to validate your content ideas. But you can also use BuzzSumo to find out exactly which blog posts received the most shares on any website in the last year.
Simply type the name of the blog you want to check, and you will be able to see the top 10 articles that have been shared on Pinterest and/or Facebook on that specific blog.
Are these topics you could write about?
3. Look for topics on websites like Quora or Reddit
Websites like Quora y Reddit are inspiring places to find ideas. Online communities are incredible resources for finding hot topics and questions that your target audience has.
For example, when I head over to Quora and look for the Intermittent Fasting subreddit, I see a lot of questions about how to start and its benefits:
Why is this going to help you?
Most people ask questions on Quora because they can’t find answers on Google.
This means there’s a massive opportunity for you to create content around that question.
You can use the same steps on Reddit:
4. Use Answer The Public
Answer The Public es un inspiring website that combines searches from Bing and Google on any specific topic and visualizes it in a sort of search cloud.
You type in your topic or keyword and it generates all of the questions people are asking regarding that keyword. You will also be able to download a .csv file with all these topics ideas.
This is one of my favorite methods to discover popular topics, especially when you are just starting out. As I will explain in Chapter 4, Pinterest is going to become your best friends to generate traffic on your blog, especially for the first 6 months to a year.
And if you want to be successful at generating traffic with Pinterest, you need to pick topics that are popular on Pinterest.
First of all, pick a few ideas related to your niche. then type those ideas in Pinterest. Let’s say I want to write about saving money.
As soon as I start typing saving, Pinterest suggests a series of topics. These are the hot topics on Pinterest!
As you can see Pinterest suggests:
- saving money tips
- savings challenge
- saving money
- savings plan
You can then select one of the topics, and Pinterest will suggest some other popular keywords on the top bar:
- frugal living
You can click on any of them.
You then want to look for pins that have a high number of repins. If you don’t know what number of repins means: it’s the number of times people saved that particular pin on their own Pinterest boards.
This could be anything between 5-10k but could be as low as 1. I normally don’t write anything about a subject that has less than 1k repins as it probably means it’s not very popular on Pinterest.
You can find this number either on mobile (at the bottom of the pin) or on desktop (on the side of the pin). It will look like this:
And this is how you find popular content on Pinterest.
Ok, if you don’t know anything about Google search and SEO (Search Engine Optimization) don’t worry. It’s not as complicated as it sounds. And I will explain a bit more about it in Chapter 5.
All you have to know right now is that finding out how many people look for a specific topic in Google every month can give you a big advantage as you can write about something that people look for.
When you look for a topic on Google, you need to look for a keyword.
What is a keyword?
A keyword is simply the search term people type in Google when they are looking for something. UN keyword is a word that describes the content on your post.
Let’s say you want to write a basil pesto recipe. You want to find out how many people look for a basil pesto recipe.
There are 2 tools I use for that:
I LOVE Ubersuggest. It might not be as accurate as some paid tools (like Ahrefs or SemRush). But it’s free! And when you are just starting, nothing beats free.
You simply click aquí, type in the keyword you are looking for (in our case basil pesto recipe) and you will see something like this:
All you should care about for now is:
Search volume: the number of people looking for that keyword every month. I normally look for keywords that are in the region of 1,000-5,000. But some bloggers are doing really well targeting lower volume keywords. SEO difficulty: this will give you an idea of how hard it is to show up in Google searches for that keyword. 1 is super easy, 100 pretty much impossible. The higher that number is, the more competitive it is going to be. When you are starting, I would suggest you don’t pick any keywords with SEO difficulty higher than 30-40.
What I love about Ubersuggest is that it gives you ideas on other potential keywords at the bottom of the page. And you can also see which blog posts received the most social shares for that keyword.
Keywords Everywhere (paid)
Keywords Everywhere is a Chrome and Firefox extension app. You can download it aquí.
It used to be free, but you now have to pay to use (although the amount you pay is very minimal). You can do 100,000 searches for $10, and this can last you for at least 2-3 months. You just need to remember to switch off the extension when you are not using it (believe me, I lost 2,000 credits looking for yoga pants haha – not funny!).
The brilliant thing about Keywords Everywhere is that it gives you the search volume on Google directly. And it also gives you some other keywords ideas and related keywords on the right-hand side of the screen. I find it really handy.
NOTA: As you can see the search volume is quite different in Ubersuggest and Keywords Everywhere. Which one is correct? Unfortunately, search volume is just an estimate and each software uses different algorithms to get to a result. I wouldn’t stress too much about it, as long as you can find a keyword that has a healthy search volume and low difficulty.
Organize your ideas
So you now have a much better idea about how to find out topics you would like to write about.
My tip is to write all these ideas down in what I call a Content Idea Worksheet:
- Brainstorm topics: start by writing down topics that are relevant to your niche and you think your readers will find useful.
- Use the 5 tactics above to come up with more specific ideas: at this point, you need to narrow down the topics a bit more. If you know you are going to write a vegan pasta recipe, you might want to know if it’s going to be a vegan pesto pasta recipe or vegan meatball pasta recipe.
- Group similar ideas together: make sure you are not doubling up on content that is too similar. Group similar topics and discard ideas that you think might not work for you.
- Put all your ideas in a spreadsheet: now that you have all these ideas, you can simply write them down in a spreadsheet and come up with a content calendar.
Mi Content Ideas Worksheet looked like this when I started Gathering Dreams:
No matter what blog posts you start with, remember:
You need to make sure all these content ideas are useful for your readers and are going to answer questions to help them solve a problem.
Now you are ready to start.
How to create your first post
Once you’ve decided on the first blog post you want to write, you’ll navigate to the Add New Post section from your WordPress Dashboard.
Ir Posts > Add New which will look like this right here:
You will find yourself in front of a blank canvas. You can simply write a title, and start to type away. This blog post aquí will go more in-depth on how to use the new WordPress editor, Gutenberg, to write blog posts.
Remember to do 2 things straight away:
1. Save a draft as soon as you pick a title
2. Change the permalink to something easier to remember, as close as possible to your keyword:
Trust me, this will help you to show up in Google searches more.
For example, in our case, instead of having an awful long permalink called:
We should change it to something more like:
You can only change the permalink después you have saved a draft and antes de you hit the Publish botón. Once your post is live, it’s much more difficult to change it without having to use redirect plugins and other things you don’t want to get into right now!
You also want to make sure you select the right category for your blog post before you hit publish (although this is much easier to update at any stage).
The secret power of your headlines
Want to know a magic trick?
Learn how to master effective headlines and you will skyrocket your traffic.
Headlines can be more important than your post.
And you know why? Millions of blog posts are published each day. So your headline must stand out. Grab attention. If people won’t click on your headline, you can write the most magnificent epic post but no one will read it.
What normally works to create a successful blog post headline is:
- Start with a number (10, 32, 55 or 101) to capture a reader’s attention. Research shows that headlines with odd numbers can get 20% more clicks. Worth knowing.
- Use a combination of emotional, common, uncommon and powerful words to make the headline flow nicely BUT avoid cheesy click-bait headlines that detract from your content’s value.
- Use questions in your headlines.
- Add parentheses to make it stand out more.
- Leave an air of mystery, to tempt people to click.
- But make sure your headline isn’t misleading, or your readers will be disappointed.
If you are not sure about how to write a powerful headline, look at other bloggers in your niche. Check out big publications like BuzzFeed. They generate millions of clicks with their catchy blog titles.
One tip I use when I write my headlines is to write 4 or 5 and then check how powerful they are by using the free headline analyzer tool from CoSchedule. I love it —you just paste in the headline you’re thinking about using, and it gives you a score on a scale of 0 to 100 (with 100 being a perfect headline), based on their analysis of millions of headlines.
Top articles you MUST read before you write your headline:We Analyzed 100 Million Headlines. Here’s What We Learned Here Are The 101 Catchy Blog Title Formulas That Will Boost Traffic By 438%47 Headline Examples: Steal These Nifty Formulas From Popular Blogs
How to structure your post
As much as blogging is based on informal writing (write as you would talk to your best friend), you need to make each blog post appealing, compelling and easy to read.
For each post, you need to identify the problem that your readers want to solve. You also always need to produce quality content. That should be your #1 priority. It’s much better to write 1 post a week that is thoroughly researched and with in-depth useful content, than 3 average blog posts.
For each blog post you write, you need to make sure you hit all of these points:
1. Irresistible headline Yep, we talked about this before. Your headline is the first thing people see. Don’t be boring or you might lose people straight away. Make your headline catchy and clickable.
2. Beautiful imagesWe live in a visual world. Pictures help to break up text and help to connect with your readers more.
3. A catchy introductionYou have one or two sentences to convince readers your new post is worth their time. Or else you’ll lose them. Make sure your introduction is cool enough to make them want to read more.
4. An easy-to-read layoutBreak up your blog post into readable paragraphs. And add sub-headers to make it easy to follow. Readers get bored quickly. And looking at a giant wall of text is intimidating and can make people leave your blog.
Add bullet points and use bold and italic to break up sentences.
Which one of these 2 posts do you find more appealing to read?
5. A conclusionMany bloggers don’t write a final paragraph. They share their tips and just end like that.
But remember: a powerful ending can make a massive difference between a good post and an epic post.
- Use your ending to create a connection
- Instigate action: what should your reader do after they read your post?
Read esta for more tips on how to end your post.
Top articles you MUST read before you write your first blog post:SEO CopywritingStorytelling in Blog Posts: How to Add Sparkle and Delight ReadersCOPYWRITING: The Definitive Guide
How many posts should you have on your blog when you launch it?
It’s totally up to you. I started Gathering Dreams with around 15-18 posts, which were equally divided per category. Some people suggest publishing your blog with just one post, which is an option.
In my case, having around 15 posts helped me in many ways:
- My blog looked legit from the start: with 15 posts and something to read in each category, people landing on my blog felt I had been around for a while.
- I had several posts to promote on Pinterest which helped to increase my traffic and helped me to earn money from the first month (a staggering $3, but the most rewarding $3 I ever earned!).
- I could apply to Google Adsense and several affiliate programs from the start because it looked like I knew what I was doing (so not true!).
But it is also important to remember that the sooner you launch your new blog, the faster you’ll learn.
If I had to do it all over again, I would probably start with 5-10 posts.
How long should each blog post be?
There isn’t a right length or wrong length for a post.
People generally do not read blog posts for interest, but rather to find a solution or learn something. Which means everything you write needs to help them to answer their questions. This can mean anything from 1,000 words to 10,000 words.
It depends on what problem you are trying to solve.
If you are writing a pesto recipe, you probably won’t need more than 1,000-1,500 words, but if you are writing an epic guide to backpacking in Spain, you might need 5,000-10,000 words.
The point is:
It’s always quality over quantity, AND only quality counts.
It’s much better to write one long detailed posts of 2,000 words than 4 posts of 500 words that won’t help anyone.
- Figure out who you are writing for. If you want to make money blogging, the most important thing you need to understand is that people read blogs to find solutions to their problems. You need to know who you are planning to help before you start writing your first post. Once you identify your ideal readers, it’ll be much easier to write content that will make them fall in love with your blog.
- Research what type of content works. Use websites like BuzzSumo, Pinterest, Quora, Reddit, Google, and Ubersuggest to figure out what content works. Become a bit of a detective and spy on your competitors: what are their top articles? You don’t have to reinvent the wheel with your blog, you just need to put your own spin on things.
- The secret power of headlines. Before anyone even reads what you have to say, they must click on your blog post. And if your headline isn’t intriguing enough you’ll lose readers before you even start. Learn how to write effective headlines to capture more readers.
- Remember: always quality over quantity. It doesn’t matter how many posts you write. All it matters is how good what you write is. One remarkable blog post is better than 10 mediocre ones.
CHAPTER 4Why Pinterest needs to become your best friend
The secret to getting traffic to your blog from day one
Let’s recap where we are:
By this point, you have a domain name and hosting, you’ve set up your WordPress blog with a simple and easy-to-navigate theme, and have a content strategy.
You might even have written your first post. If you have, that’s a tremendous start!
But guess what? No one will come if you don’t go out there and promote your blog!
When I was starting I read somewhere that you need to spend 20% of your time writing and 80% of your time promoting your posts. And that’s so true. There is no point in writing incredible content if no one is going to read it.
Why you need traffic
The equation is simple:
TRAFFIC = MONEY
No matter what type of monetization you pick, you still need a good number of people to care about what you have to say to make money.
How much is a good number, I hear you saying?
There are different schools of thought here:
Some people say you just need 1000 true fans, others say that you need to reach millions of people.
This is what I think: you might be able to make a living with 1,000 true fans, but what if you had 10,000 true fans or 100,000 true fans?
Let’s say you have 5,000 visitors per month on your blog. These people love you and listen to everything you have to say. You create a product that solves one of their problems and every month you convince 1% of them to buy this $100 product. Do you know how much you can make?
$5,000 a month.
Yes, that’s right.
So you don’t need millions of people to make a good amount of money. But what if you had 50,000 of them showing up? All of a sudden that $5,000 a month could turn into $50,000!
That’s what I love about blogging: once you set up your blog, the more people you can get on it, the more money you will make.
There are blog posts I wrote 2 years ago that are still my top performers and make me thousands of dollars every month.
It’s what I call the magic of passive blogging income!
And with ads and affiliate marketing, the more people you can get onto your blog, the more money you will make.
So we need people.
There are so many ways to promote your blog, but when you are just starting, one of the easiest and fastest ways to get traffic is to use Pinterest.
Pinterest helped me to get over 180,000 page views to my blog after only 3 months, and it now consistently brings me between 150,000 to 200,000 page views a month.
What is Pinterest?
Pinterest is a visual search engine.
It works a bit like a bookmarking tool where people look for and save new and creative ideas.
The images you bookmark are called pins.
A pin is an image that looks a bit like a poster, or a flyer, that captures people’s attention on Pinterest and makes them want to click to read your post.
You can add pins to different boards that you create so all the information you save is organized by topic, and it’s easy to find later when you need it. Plus, every pin you save on your Pinterest boards includes a link to the website where it originates from, so you can always go directly to the source to learn more details or to buy products.
Creatives, like bloggers and business owners, can open a business account and promote their blog posts for free on the platform.
All you have to do is create eye-catching pins that link to your blog posts.
If you want to get traffic to your blog fast, and you are not familiar with the platform, I suggest you start to spend time on it and become a Pinterest lover straight away.
How to set up your account
Setting up a business account is pretty straight forward.
Just follow the instruction you can find on Pinterest haciendo clic aquí.
Can you convert your personal Pinterest account to a business account?
Yes, you can! And it’s pretty straight forward.
You just need to login to your personal account on your laptop and click on the three dots on the top-right of the screen:
But before you do that, you need to make sure your personal Pinterest profile is relevant to your blogging niche.
For example, if you have been pinning for years your kids birthday cakes’ ideas and your blog is about fitness, it might not be a good idea to convert your personal account into a business account.
On the other hand, if you are passionate about vegan food and have been pinning vegan recipes for a long time, and you are starting a vegan food blog, go for it.
But remember: overall, there aren’t many advantages to converting a personal account into a business account. Followers aren’t important on Pinterest and starting from scratch will help you to create a much more relevant account.
Set up your profile the right way
Let me start by saying that not many people will actually visit your profile on Pinterest.
Pinterest is a visual search engine. Your pins are likely to be discovered by people typing a keyword on Pinterest. This means they’ll come across one of your pins by chance and might never get to see your profile.
This doesn’t mean that you shouldn’t make your profile look professional and relevant.
To edit your profile, simply login to your Pinterest account and click on edit info.
- Make sure you select a relevant photo. Some people say that a picture of your face is more sociable and helps your readers to relate more. I am an introvert and didn’t want to use my own picture and I decided to use my logo. This worked perfectly well for me.
- Add a display name. This should be your blog’s name, but also make sure you add a few keywords to make it easier for people to find you.
- Your profile info. You have 160 characters to write a description of what your blog is about. Remember what we talked about in the Acerca de section. Everything you do is about how you can help others to solve their problems. Your profile on Pinterest is no different. Make sure you describe exactly what you are going to do to help your followers in a short and concise message.
How to set up rich pins
Rich Pins are a type of organic Pin format that provides extra information.
Think about them as a premium version of a pin.
There are 4 types of Rich Pins: app, article, product, and recipe pins.
The most important thing about rich pins is that each type is loaded with more information than your average pin. This can help improve your potential reader’s experience with your pins. They tell pinners what your article, recipe, or product is about more in-depth, and can really help create more clicks to your blog than a normal pin.
Here you can see one of my recipe’s rich pins:
You can see information like time to prep the recipe and ingredients.
There are some bloggers (especially food bloggers) that argue that by having the ingredients displayed directly on the pins, you might actually lose clicks. My experience is the opposite.
Our ultimate goal as bloggers is to make the user experience as good as possible and to help readers to get what they want. If by looking at the ingredients on a pin, they decide not to click, it’s probably better for you. You only want people clicking on your pins, if they are interested in what they are going to find.
So, let’s set up rich pins on your website
- If you are a technical kind of person, check out this page on Pinterest haciendo clic aquí.
- If like me, technical jargon makes you sweat and you want an easier explanation to set up rich pins, you should check out this very useful blog post aquí.
How to set up your boards for success
Setting up your Pinterest boards correctly is one of the most important steps to start a successful account.
But first of all, what are Pinterest boards?
Boards are collections of your pins. They let you organize all of your Pins around different ideas, interests, and topics. As a business account, boards show people what your business is all about, like what kinds of topics you write about and what inspires you.
You should see each board that you create as a place to distribute your content and as a destination for people to come and find useful content about your main topics.
How to create your first board
1. Click on your Pinterest profile and select Boards.
2. Click on the big Plus botón.
3. Write a name for your board.
Make sure your board names are relevant and contain keywords: there is no point calling your boards something funny that doesn’t mean very much. Also, don’t use special characters or no spaces between words. Remember that Pinterest is mostly a search engine and you want people to find your pins and your boards. Keep it simple!
Pinterest will show you relevant pins that you can add to this board, based on the name you selected (you see why the name is so important?). I would skip this step and finish to set up your board first. Just click Hecho aquí.
4. Click on the little pencil to edit your board.
5. Add a description for your board. This should be full of keywords that can help people discover that board. For example, the description for my food board goes something like this:
“The best healthy and easy recipes for your breakfast, lunch, dinner, snacks dessert. Quick and delicious recipes for busy people to cook every day.”
6. Select a category. There are plenty of categories to choose from. Pick the most relevant to your board. And then hit Salvar.
¡Eso es! You’ve created your first Pinterest board.
How many boards you should start with
As soon as you have set up your domain, you can start setting up your Pinterest boards.
You don’t need to have blog posts written yet. Starting before you do anything else will help you to understand what kind of topics and posts are popular on Pinterest in the niche you picked for your blog.
This is how many boards you should have:
- 1 main Pinterest board for each one of your blog categories. For example, I blog about food, travel, and money. This means I have one board about food, one about travel and one about money. These are probably going to become your most important boards. They should only contain your own content.
- As many boards about relevant subcategories as possible. I would start with a minimum of 20-30 boards in total for your blog. This means for example that for my money subcategory, I can create several boards called: saving money, make money from home, financial freedom, passive income, side hustle, etc. You should fill these boards with at least 20-30 relevant pins from other bloggers to start with. This will help Pinterest understand what the boards are about and will help your profile to become more relevant on these topics, even before you start creating your own content.
PROPINA: Pinterest loves new content. This can be adding a new pin every day, or creating new boards. I suggest you create a new board every couple of weeks, especially when you are a new blogger. This will help you to increase the reach of your profile.
Where to pin your first pins
When you create a new pin, Pinterest doesn’t know exactly what that pin is about. It takes the Pinterest algorithm some time to figure out exactly what that image is and where it should show it.
Fortunately for us, there are a few things we can do to help Pinterest:
1. Make sure you pin your pin, for the first time, to your most relevant blog board. This is your main category board that contains only pins relevant to one topic. For example, if I create a new pin for my blog post 5 Lunch Box Ideas, I would save that to my Gathering Food board.
2. When you write your pin description, make sure you use relevant keywords that Pinterest understands. In the example above, I want people to find my pin when they look for Lunch Box Ideas, Lunch Ideas, or Lunch Recipes. Simply type these keywords in Pinterest and see what other keywords it comes up with, and add some of those keywords in your description as well. As you can see below, I could add words like: for kids, for work, easy, etc.
3. Use a scheduler like Tailwind to then pin the same pin to your most relevant subcategory boards first. For example in my case, I could pin my new pin to: Meal Prep Ideas, Lunch Recipes, Healthy Recipes, Genius Meal Planning, etc. Leave an interval of 1-2 days before you repin your pin to your other boards. You don’t want Pinterest to think you are spamming them with the same pin over and over again.
4. Once you’ve repinned your pin to all your own relevant personal boards, you can go ahead and pin it to group boards.
Do you need a generic board for your blog?
A few years ago, some courses and blog posts suggested you should have a generic board for your blog, called something like The Best of Your Blog. Por ejemplo, The Best of Gathering Dreams.
The issue with that is that unless you write about just one topic, that board will end up with pins linked to several categories. Pinterest will not know exactly what these pins are about. This can end up hurting the reach of your pins. You can still create a generic blog board, but only add pins to it that have been around for a while and are established.
Are group boards dead?
Group boards are boards owned by other people. They can invite you to “pin” into their board, and once you are in, your pins will get in front of their audience. This used to be an excellent way to get your pins in front of more people when you were just starting out.
Up until a few years ago, Pinterest gave a lot of weight to pins pinned to group boards. If you could manage to get accepted on a group board with lots of followers, you had a bigger chance of your pins taking off and being seen by thousands of people in a matter of days.
These days, Pinterest seems to value your own boards and profile a lot more. This is a good thing because it means that if you create your boards correctly and keyword them properly, you won’t have to worry about applying to group boards as much as you did in the past.
But I still think there is a space for group boards, as long as:
- The group board you apply to is very relevant and keyworded well. Avoid boards called Everything from the best bloggers, and only go for topic-specific boards. Good examples are: Saving Money Tips, Vegan Recipes, The Best Blogging Tips for Bloggers.
- Make sure the pins that are pinned to the board you want to apply to are relevant. For example, I was in a Make Money Online board that performed incredibly well, then the owner started pinning craft pins to the board and that board became useless because Pinterest didn’t know what it was about!
- Make sure there aren’t a lot of contributors. Ideally, you want to participate in boards with 20-50 contributors. Definitely avoid boards with over 150-200 contributors if you can.
To find group boards:
- Look for group boards in other people’s Pinterest accounts: if you look for small bloggers like you, and they got accepted to a board, you are likely to be accepted on it too
- Use PinGroupie, a website that provides you with a list of all group boards on Pinterest
- Join the Facebook group Pinterest Group Boards: they have lots of group boards opening on there every week. Just keep checking it!
Once you find a group board that you want to join, you need to send a message or an email to the person that owns the board. Sometimes you will find instructions in the group board description, other times you will have to hunt around.
Never stop applying to group boards and never give up.
During my first couple of months blogging, I wrote to at least 30 board owners a week, and most of the time I got one or two replies.
This is normal! Just keep doing it and things will get better.
How to create beautiful pins
Your pin design can make or break your success on Pinterest.
But the one million dollar question is: how can you create click-worthy beautiful pins?
I am going to share something with you that I don’t like to admit: my first pins looked awful! People might look at my pins now and think I was a graphic designer in a past life, but that couldn’t be further from the truth.
Don’t believe me? Have a look at these 3 pins below. DON’T JUDGE!
Would you click on them? Well, not many people did.
Mistakes I made:
1. The font is a bit small and hard to read. 2. The image on pin one isn’t relevant to the topic. I am talking about books and I picked a beach? What was I thinking? You need to make sure your image is on point or you will confuse people. Yes, you can try to be provocative, but pinners scroll their Pinterest feed quite fast and if they seem something that is not relevant they won’t stop.3. For recipe pins, you want your food to be the main attraction point: you need to zoom in, show exactly what the final dish looks like. Here I kept my photos too wide and not detailed enough.
Like everything else in blogging, you need to observe, adapt and learn from your mistakes.
What really helped me was:
- Spend time researching Pinterest accounts that did really well, to check what worked for them.
- Scroll my Pinterest feed for hours, and save on a secret board each pin that caught my eye. Why did I stop? What made me want to click? Was it the color of the font? Was it the wording? The image? Learn everything you can from your own experience on the platform, and replicate what works.
- Some trips to bookstores: if you think about it, book covers and magazines are just like pins. They need to stand out amongst thousands of other books for you to pick them up. Publishers spend thousands of dollars to get the design just right. And you can get inspiration for free! Just go to your local bookstore and look around, and use them as inspiration for your next pins. If you see a weird girl taking pictures of book covers, it might be me lol.
After a few weeks using the tips above, this is how my pin design changed:
The anatomy of a captivating pin that will bring you traffic
1. Be at least 600×900 pixels in size. Pinterest recommends that you use a 2:3 aspect ratio for all of your Pins. Aspect ratio sounds complicated, but it’s just a way to talk about an image’s width, compared to its height. A 2:3 aspect ratio means that your image’s width is ⅔ its height. I find that slightly longer pins work still a bit better for me. I normally use 735×1500 pixels or 735×1200 pixels.
2. Use relevant images. When people see an image they need to be able to associate the topic of the pin with what they see.
3. Use only fonts that are easy to read, big and bold. Avoid cursive as much as possible. You can use it as an element of your design, but it’s much harder to read, especially on mobile.
4. Use bright colors and simple light backgrounds. Bright colors and a simple background that leaves space for your text can help to catch people’s attention.
5. Use an engaging title. Why would people click on your pin? Write something that creates anticipation and curiosity. But don’t go too far with click-bait headlines. If your post is not on point, people will click away quickly.
6. Have your website logo on all your pins. This will help people recognize your brand, and if someone steals your pins and redirect them to another website, it’ll be easier to ask Pinterest to remove them.
7) Write helpful descriptions. A useful and engaging description tells people what your pin is about. Be persuasive, write something that makes them want to click and include #hashtags. Hashtags help people discover new content: use words or phrases that describe your pin, make sense and are relevant to your post.
Check your pins on mobile. Over 80% of Pinterest traffic comes from mobile. When you design your first pins you will see them quite big on your laptop and they might look fine. But people will see a much smaller version on mobile. Make sure they work on a smartphone screen.
For my pins, I use a combination of Adobe Illustrator y Adobe Photoshop. I know they are a bit on the expensive side, but I love them and can’t live without them. If you are not ready to invest on them yet, a free tool that most bloggers recommend is Canva. I never used it, but it has some free templates that can be helpful when you are just starting out.
Learn more about Pinterest
Pinterest is an incredible platform to master and can give you results fast if you are ready to invest your time on it from the start.
When I started my blog, I knew that Pinterest was the first thing I needed to crack, and I didn’t want to spend countless hours figure it out myself.
That’s when I discovered Carly’s Pinteresting Strategies.
As a new blogger, if you want to learn everything about Pinterest and how to create a strategy that works, I cannot recommend Carly’s Pinteresting Strategies course enough.
This course helped me to skyrocket my Pinterest traffic from 0 to over 10,000 page views in less than 2 months. It’s packed with value and Carly updates it regularly with what works and what doesn’t work on Pinterest.
Pinteresting Strategies: Carly’s course on how to pin is very helpful when you are starting out. It makes you understand what Pinterest is about, and her strategy is very useful when you are familiarizing yourself with Pinterest. Carly has just updated her exceptional course and has given all my readers a lifetime $5 discount. Make sure you use the code PINNING5 at checkout!
- Set up your Pinterest account the right way. Pinterest can be an incredible platform to get traffic to your blog from day one, as long as you use it correctly. Create the right amount of boards, fill them with relevant content and use the best keywords to get your pins discovered.
- Pin your pins in the right place. Pinterest needs time to understand what a pin is about. Help it by pinning your pins to your most relevant boards first. This will ensure your pins get discovered by the right people.
- Create beautiful click-worthy pins. If you want people to click on your pins you need to make sure your design is clean and simple, and you use eye-catchy titles. You must create anticipation and curiosity to get people on your blog.
CHAPTER 5Get Google to love you: the power of SEO
How to master free organic Google traffic
What is SEO?
The biggest challenge I faced as a new blogger was that there was so much to learn, I felt some days my head was about to explode.
I could barely keep up with Pinterest, let alone understand what SEO was. It sounded like something very technical and out of reach, especially as it was something I didn’t even know existed. But I also knew that if I wanted my blog to make money for years to come, relying on one single source of traffic was a dangerous game. If Pinterest changed its algorithm or closed my account (it can happen), I could lose everything I built overnight.
But what does SEO even mean?
SEO stands for search engine optimization and it’s all about what you need to do to get traffic from search engines such as Google, Yahoo, and Bing.
Here we will concentrate on Google as it’s by far the biggest search engine out there, accounting for over 79% of all organic traffic, with over 63,000 search queries every second, which translates to over 5 billion searches per day. Can you imagine how getting even a tiny tiny portion of that traffic could transform your blog’s earning potentials?
After understanding how much traffic you could be losing by not implementing SEO, I decided to dive deep into it.
And learning SEO was the best decision I could take to diversify my traffic.
Now over half of my traffic comes from Google.
So, how did this happen?
First of all, organic traffic from Google isn’t like Pinterest traffic: it takes time to build. Google needs to trust your website and it’s a process that takes time and patience (it could take anywhere from 6 months to a year for you to see a significant increase in organic traffic).
But if executed correctly, it can bring you free, focused traffic.
Traffic from Google is so important for the following reasons:
1. Google traffic is extremely targeted. Pinterest visitors sometimes are just scrolling and looking for ideas without clear intent. A visitor searching in Google is actively looking for information and/or a solution to their problem. This means it’s much easier to sell them an affiliate product or get them onto your email list.
2. Google traffic is largely passive. Once you are ranking in Google, you don’t have to do much mantenimiento to make that traffic stick (unlike with Pinterest, where you need to keep creating new pins, new boards and joining group boards).
3. Google traffic is much more consistent. Yes, there are constant Google algorithm changes as well, but unlike Pinterest, it doesn’t change every 5 minutes (although it does change and you have to keep up your game).
Let’s dive into how to get traffic with SEO.
How to get traffic to your blog with SEO
1. Nail your keyword research
When you are starting out, it’s important to decide what you want your blog to be known by Google about.
On Pinterest, you can easily be successful by writing about a completely different range of topics. On Google, not so much.
The reality is that the more you niche down, the more Google sees you as an authority on that particular subject, and you are much more likely to rank for it.
The first step you need to take is to decide what you want your main keywords to be and create content around them.
For example, if you are blogging about quick and easy family recipes, you might decide that you want to rank for:
- easy dinner recipes
- quick recipes
- family meals
- 10-minutes meals
And you can start to create your content around these topics. This means that each recipe that you create, needs to have these keywords in mind. There is no point in making a recipe that takes 3 days if it’s not what you want your blog to be about. Just concentrate on your niche.
So, you are telling me to niche down, but you have a lifestyle blog on several topics. How does that work?
I am not going to lie. It’s much harder to get Google to love you if you write about more than one topic. But, as long as you keep your topics clear, and you write epic in-depth content, you can rank in Google even if your blog isn’t niched down. You just need to make sure each niche is very relevant on its own. Think about it as having a niched down blog for each category you write about.
For example, on my blog, I write about food, money, and travel. But for each one of my categories, I have a clear idea of what I want to rank for. In the travel category, I am not going to write about backpacking, luxury hotels and staying in hostels. As long as your content strategy and your vision are clear, you can rank in Google as a multi-topic blog.
Long-tail keywords are keywords made up of 4 or more words. And they are the type of keywords you want to go after when you are starting out.
Because it’s much easier to write more specific content, which means you can rank faster.
For example, it will be much harder to rank for a generic term like Pasta Recipes than to rank for a long-tail keyword like Gluten-Free Pasta Recipes.
To find out exactly how many searches per month a keyword gets, and how difficult ranking for it will be, simply type the keyword you want to rank for in Ubersuggest:
As you can see 90,500 a month in the United States alone look for Pasta Recipes in Google. That is a lot of people! But the SEO difficulty is 50, which is really high. As a new blogger, you should only aim at keywords with an SEO difficulty below 30-40, or you will never get to page 1 of Google for that search term. And page 1 is where 95% of the traffic is. If you are top of page 2, you might as well be on page 10.
Let’s now look at Gluten-Free Pasta Recipes.
This is much better! A lower search volume, but an SEO difficulty of 25. This is a term that we could rank for as new bloggers.
Your goal when you are starting out is to find high-volume, low-difficulty keywords.
3. Keep search users happy and on your page
Now that we have found a potential keyword for our blog, we need to make sure what we write is exactly what people are looking for. Which means we need to nail user intent.
User Intent = What a user is looking for when they enter a search query on Google.
User intent takes into consideration the keywords used in search queries, but goes beyond them, trying to understand the context and the intention behind those words.
How do you figure out what the user intent is when you select a keyword?
Simple: look at the first 10 results in Google.
In our example, you could write about two different types of recipes: you could create a list of gluten-free pasta recipes, or you could actually write a recipe to make gluten-free pasta. Which one will Google want?
In this particular case, Google seems to prefer recipes to make gluten-free pasta, just slightly above a list of recipes. As a new blogger, you could write a post about 15 Gluten-Free Pasta recipes you can make at home, and nail both the list aspect of it and the actual gluten-free pasta recipe idea.
But before you go off to write your post, I would suggest you check the Domain Authority of who is on page one.
Domain Authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages. A Domain Authority score ranges from 1 to 100, with higher scores corresponding to a greater ability to rank. When you are starting out, your DA will be 1.
The lower your DA is, the harder you will have to work to end up on page 1 of Google.
And when you have identified a keyword, you want to make sure that with your low DA, you can outrank your competitors. If, for example, all the results on page 1 of Google for a keyword, have a DA above 60, it will be extremely difficult for you to beat them.
But if you can find top results from bloggers with DA around 20-40, you might have a chance to beat them by writing epic content.
To check the DA of who is ranking on page 1, install the free Moz toolbar (Chrome extension), create an account and login. Now every time you do a Google search you can see the DA of who ranks on page 1, by clicking on the extension.
4. Create epic, optimized content
We talked about the importance of creating incredibly useful content in Chapter 3. But how can you make sure your content is also optimized for Google?
Ultimately, Google wants people to find what they are looking for. That’s why it’s the most used search engine in the world. Google doesn’t want users to click on your page and then click straight back to Google because you didn’t answer all their questions.
If you want Google to love you, you need to create comprehensive, resourceful content that matches user intent and answers the user’s query.
In short, you need to create the best piece of content that exists anywhere online for that keyword.
How can you do that?
1. Research: analyze the first 10 results in Google for the keyword you are trying to rank for. Check how long the posts are on page 1, what questions they answer, what topics they talk about.
2. Outline: create an outline that covers each and every possible question the user could have about that keyword. You could use again Answer The Public, to find out what questions people are asking for on each specific topic. Or check Quora y Reddit on the subject.
3. Write: write the most comprehensive guide out there on the subject. This doesn’t mean long and boring. For some keywords, you might need to write and epic 10,000 blog posts, for a recipe 1,000 words might be plenty to explain all the steps. But make sure your post is the best, most engaging out there.
4. Optimize: make sure your content is optimized with related long-tail keywords. Google doesn’t like it when you fill your content with the same keyword over and over again. But you can use terms or phrases that are closely tied to your primary keyword (synonyms or variations of your keyword).
To find some related keywords ideas you can use again Ubersuggest. Simply type your main keyword, scroll down and click on related. Try to add some of these keywords to your content.
Also add internal links to other relevant posts you have. And always add a few external links to relevant sources.
5. Backlinks: the importance of promoting your content
One of the most important ranking signals in Google is having backlinks.
UN backlink is a link one website gets from another website.
Think about it this way: if FoodNetwork links back to your pesto recipe, Google thinks “Hey! This must be a good recipe! If a big website links to it, it’s probably worth something!”
This means you absolutely have to spend time promoting your content and trying to create backlinks to your blog and blog posts.
The best ways to generate backlinks are:
- Sharing content on social media: sharing your posts on Instagram, Facebook and other social media platforms can help you to generate traffic but also backlinks. If another blogger or journalist comes across your blog post and finds it valuable, you might get a link back to your blog.
- Guest posting: writing a post and getting published on someone else’s blog gives you a chance to get a link back to your blog.
- Reach out to other bloggers/websites: send personalized emails to other bloggers and journalists to promote your post. The secret here is to only reach out if you have something of value.
- Use HARO to generate links: HARO (Help A Reporter Out) provides journalists with a database of sources for their stories. You just need to create an account as a source, select the topics that interest you and you will receive daily emails about possible collaborations on stories. If a journalist decides to use your contribution, you might get a backlink to your blog.
- Use Facebook groups: there are some Facebook groups that post collaboration opportunities. They will ask you to link to your recipes or write 150-300 words on a topic in exchange for a backlink. Bloggers Roundups y RoundupPalooza and are a good example for food bloggers. Just look for blogging groups around your niche, and you’ll discover opportunities to create backlinks.
If you want to learn more about how to generate backlinks, read this extremely in-depth post about link building for SEO.
- Find the best keywords. Aim for long-tail keywords with high search volume (1,000-5,000 searches a month), with low difficulty.
- Nail user intent. Make Google happy by giving users what they are looking for.
- Write epic content. Analyze your competitor’s content and write the best in-depth article out there on the subject. Yes, it’s that easy.
- Promote, promote, promote. There is no point in writing epic content if no one reads it. Get your content out there, generate backlinks. This will help Google understand your blog is relevant, and it will reward you with lots of free organic traffic.
Want to learn more about SEO? I learned most of what I know by taking Mike’s Stupid Simple SEO. Mike’s course is full of helpful step-by-step videos and he teaches something as complicated as SEO in a very straightforward way! He clearly knows what he is talking about. This course is perfect for anyone serious about improving their organic traffic and I especially love the way Mike approaches keyword research (with an eye on your competitors – after all, I love spying).
Mike also offers a free 5-day SEO Bootcamp that will help you to understand all the basics. Just sign up for the free bootcamp here. You’ll love it!
CHAPTER 6How to make money!
Because we are not doing this just for fun
What I really love about blogging is that there are almost infinite ways to make money with it.
Here are just some of them:
- Display advertising
- Affiliate marketing
- Sponsored content
- Offering your own services
- Selling products (from physical products like t-shirts and mugs to digital products like courses and printables)
- Creating a membership site
- Flipping websites for money
My favorite ways to make money blogging are display advertising and affiliate marketing. I find these two ways complement each other really well, are the most passive and require little to no maintenance once they are set up. Once you create a blog post that has a good conversion, all you have to do is update it and check it once in a while, and keep getting paid for it.
They are also easier to master when you are just starting out.
Other forms of blogging income, like creating a course, can require much more active work from you (like supporting all your students), but can, of course, be very profitable.
Make money with ads
Displaying ads on your blog is one of the easiest ways to make money: once you’ve set the ads, you don’t have to do anything else.
Big companies pay you to display advertising on your pages, and you get paid every time someone sees the ads or clicks on them. The more people visit your blog, the more money you can make.
How much can you make with ads?
It really depends on your niche and the company you use to display ads. Income can vary quite a lot also depending on the time of the year. Companies are much more likely to spend big bucks closer to Black Friday and Christmas for example. And spend a lot less in January, when people run out of money.
But let’s say that on average you could make anything between $10-$20 (or more) per day, every 1000 people. This is what advertising agencies call RPM (Revenue per 1,000 impressions).
- $10-20 per day with 1,000 daily page views
- $300-600 per month with 30,000 page views
- $450-900 per month with 45,000 page views
- $1,000-$2,000 per month with 100,000 page views
As you can see from the numbers above, if you want to make money with ads, you need to get a significant amount of traffic to make a good income. But it’s not impossible.
Here is a list of some of the ad networks you can use to display ads on your blog:
- Google Adsense: This is the easiest Ad Network to apply to. It doesn’t have a minimum number of page views or sessions you need to have in order to apply. You just need to have your blog up and running with a few posts, in order to be approved. But keep in mind that it’s also the least lucrative Ad Network out there (I never made more than $5-$8 RPM). Some bloggers don’t bother applying at all, but I think it’s a brilliant way to see some money coming in, even if it’s a few dollars a month in the first few months. And while I was waiting for my application with Mediavine to go through, I made over $1,000. Not bad!
- Monumetric: the great thing about Monumetric is that you only need 10,000 page views a month to apply. You need to pay a $99 application fee, but you can make that money back in less than a month if you have that number of page views.
- Mediavine: Mediavine is my favorite Ad Network and the one I use on Gathering Dreams. Their customer service is stellar and I cannot recommend them enough. You will need to prove that you reached 25,000 sessions within the last 30 days in order to apply. You can check out the difference between sessions and page views aquí, but normally 25,000 sessions equate to 30-35,000 page views per month.
- AdThrive: you will need 100,000 monthly page views to join AdThrive. As this number is higher than Mediavine, some bloggers think that they need to switch from Mediavine to AdThrive when they reach that level. The truth is earning potentials between Mediavine and AdThrive are very similar. It really depends on your niche, and they are both great networks.
Make money with affiliate marketing
I love affiliate marketing. I earn over $10K a month with it.
The reason why I love affiliate marketing is that is one of the most passive ways to make money with your blog!
You can create a post or a review and still generate passive income years down the line with very little work needed to maintain it.
Affiliate marketing allows you to make money (earn a commission) for recommending products and services to your readers. You get paid only when your recommendation converts into a subscription or a sale.
Here’s how affiliate marketing works: you get a special tracking link from the company you’re an affiliate for. Then, you place that link within relevant posts on your blog or email it to your blog subscribers. When someone clicks on that link and completes a purchase or signs up, you earn either a set fee or a percentage of that sale.
If you want to know everything about affiliate marketing, check out my in-depth guide here: Affiliate Marketing for Dummies: A Smart Guide For Beginners
Other ways to make money
Starting a blog isn’t a get rich quick scheme. It takes time. And patience. And some more time.
But some of you might need money now.
One way to grow your blog while making money is to use all the skills you have (and are learning) to land a freelance gig. And using your blog to showcase your expertise is a tremendous way to find your first client.
You could manage other bloggers’ social media accounts or design their pins, or become a virtual assistant and work for them on various tasks. You could write blog posts for others, or offer your own services, like design, marketing or photography.
Make sure your key pages (Acerca de, Contacto) are set up and contain a few examples of the type of work you offer.
Here is just a small list of services you can sell to make money from your blog from day one:
But pretty much anything can be monetized, so be creative with what you can offer! A solid way to find opportunities is to reach out to local businesses and network in blogging Facebook groups.
Sponsored content is made up of images, videos or articles you write for companies and you place on your site or social media accounts for a fee. Brands pay you because they want to get in front of your audience.
Which means you actually have to have an audience. But as more and more bloggers offer sponsored content, having a huge following isn’t necessarily the best way to make money with brands. Some brands look for what they call micro-influencer: bloggers and Instagrammers who have a small but very loyal following that is interested in a very specific topic.
For example, if I am a gluten-free flour brand, do you think I would prefer to pay a blogger that only publishes gluten-free recipes and has 10,000 page views or a generic food blogger that has 100,000? As a brand, I will have much better chances to reach the right people by working with the gluten-free blogger.
As long as you have value to offer and the right audience for a product, you can get out there and pitch your favorite brands, even with a small following.
Creating sponsored content is a lot less passive than affiliate marketing and display advertising. You get paid once per post, and that’s it. But there are bloggers that make a full-time income just by reaching out to brands and create well-curated content for them, without having to invest as much time on SEO and traffic generation.
If you are interested in sponsored content, aquí is a useful podcast you can listen to about how to make money from sponsored posts when you have a small audience. Rachel from Joyful Derivatives shares some insighful tips for landing sponsorships and other opportunities!
Selling your own products
Selling your own products can be a very lucrative way to make money blogging.
But what can you actually sell?
You can sell anything digital from printables, ebooks, online courses, or even physical products like t-shirts, mugs or prints.
Digital products are an incredible source of passive income because you put in the effort to create them once, and they are automatically delivered to the buyers without you having to do anything (as long as you have the right systems in place).
In the last six months, I made over $1,500 from a printable I created as an experiment. It might not sound like much money, but it took me two days to set it up and design and that’s now $200 a month that hit my bank account without me having to lift a finger.
Products can really be the difference between making ok money blogging and reaching the stars.
Most people get worried about selling something they made: who would actually want to buy this? Will it ever be good enough? Are people really going to give me money?
But remember this:
Just start with something small. Solve someone’s problem. Get a taste of what selling products can be like, and when you are ready, move up to a more expensive product to sell.
- Figure out how you are going to make money with your blog. There are hundreds of ways you can make money online. By focusing on what works for you, you can leverage the right type of content to increase your income as quickly as possible. Mix and match all the options above to figure out your monetization strategy.
And if you want to find out more ways to make money blogging check out one of my most popular posts here:
How To Make Money Blogging (In No Time)
In which I share the 5 tactics I used to grow my income from $0 to over $3,800 a month in just 3 months.
CHAPTER 7The essential resources you need for your blog
Everything you need to make your blogger life easier
Essential WordPress plugins
A plugin is a piece of software that can be added to any WordPress website. It can extend functionality or add new features to your blog. Plugins basically make your life much easier, as you don’t need to learn how to program or be too technical.
And they can help you with everything from SEO, to backups, to optimizing images.
The only issue with plugins is that there are literally thousands of them and if you install too many, your risk to slow your website down. And a slow website equals bad user experience. Remember what we said? User experience always comes first.
Luckily for you, I put together a list of the top free essential plugins you need, when you are just starting out.
YoastWe talked about how important SEO is. And Yoast is by far the best SEO plugin around. It’s a must-have on your site and it’s completely free. Yoast helps you to optimize your blog post titles, descriptions, content length and other elements across your entire blog so that search engines can easily find you.
And before you ask, no you don’t need the premium version. The free version is good enough forever.
Akismet Anti-SpamUsed by millions, Akismet is one of the best ways in the world to protect your blog from spam. Askimet checks your comments and contact form submissions against spam content to prevent your site from publishing malicious content.
ShortPixel Image OptimizerYour images are one of the most important assets on your blog. They help you to stand out and engage with your readers. But they can also significantly slow down your website. You need to make sure each image you upload is optimized by using minimal resources. Optimized images mean better user experience, better page speed Insights, better Google ranking, and more visitors.
I’ve been using ShortPixel for over a year and I love it. It has dramatically improved my page speed without reducing my image quality. You can optimize up to 100 images a month for free, which will be enough for most people. If you have more images to optimize, they offer very affordable packages, starting at $9.99 for 10,000 images.
GrowHaving your visitors sharing your content on social media is one of the best ways to get more exposure. I can’t tell you how many blogs I visit that don’t have social share buttons. You need to make sure you make it very easy for people to promote your content.
Grow (previously known as Social Pug) is one of the easiest to use social sharing plugin out there, and it’s what I use on Gathering Dreams. It lets you add highly customizable social share buttons that will integrate beautifully with your website’s design. You can place the social sharing buttons before and after the post content or have them follow your readers as they scroll up and down the page, in the form of a social media floating sidebar.
The free version of the plugin comes with five of the biggest social media platforms, mainly Facebook, Twitter, Google+, Pinterest and LinkedIn.
Google Analytics Dashboard for WP (GADWP)This is my favorite Google Analytics plugin for WordPress. This plugin enables you to track your site using the latest Google Analytics tracking code and allows you to view key Google Analytics stats in your WordPress install.
Connect Google Analytics Dashboard to your Google Analytics account (you can sign up for a free Google Analytics account right here) to find out who’s visiting your site and what your most popular blog posts are.
UpdraftImagine spending months writing blog posts and then for a technical glitch, you lose everything! You must install a backup plugin straight away on your blog. Updraft is reliable: it takes backups locally, or backup to Amazon S3, Dropbox, Google Drive, Rackspace, (S)FTP, WebDAV & email, on automatic schedules. The free version will do everything you need.
And if anything happens you can easily restore your backup on your server.
Insert Headers and Footers Sometimes to edit your theme, you’ll have to add code snippets to your header or footer (it’s not as technical as it sounds). However, doing it in the code of your theme can cause issues. This plugin allows you to insert code or text in the header or footer of your WordPress blog easily, without breaking anything.
WP Recipe MakerIf you are a food blogger, you need a recipe plugin to display your recipes correctly. WP Recipe Maker is easy to use and to configure. Plus its SEO settings are spot on, to help you get more visitors. The free version is perfect to start with, but once you start to make some money you might want to move to the premium one, as you’ll be able to add nutritional values and an easy switch between US and metric units.
Chrome extensions that will help you succeed
There are 3 free Chrome extensions that I use pretty much every day:
GrammarlyGrammarly helps me to spell check everything I write: from my blog posts to my emails. Grammarly automatically detects grammar, spelling, punctuation, word choice, and style mistakes in your writing.
MozBarMozBar lets you check every website’s Domain Authority on the go. This helps when you are doing keywords research, and to establish if you can outrank another blogger on a specific keyword.
SimilarWebI told you before how much I love analyzing (or shall I say espionaje) other websites. The SimilarWeb extension lets you check any website’s statistics. With a single click, you can get in-depth traffic numbers and sources for any websites. Keep in mind this is just an estimate. Based on my research, SimilarWeb statistics are on the lower side by half. So, for example, if you check a website and it says it gets 100,000 page views, the real number is probably closer to 180,000-200,000. But it still gives you a good insight into the popularity of a blog.
PROPINA: If SimilarWeb doesn’t give you a traffic estimate for a blog it means that the blog is relatively new or doesn’t get a significant amount of traffic.
Courses I personally recommend
I have a confession to make: I became obsessed with learning everything about blogging and, if you speak with Dan, he can tell you that I have a little problem with buying courses. I normally buy laser-focused courses that help me to learn everything about a specific topic.
Investing in courses has been the best decision I could ever make for my blogging journey. If you want to fast-track your success, you need to invest some money.
And as much as I hate departing from my money, I made this money back 50 times over in the last year. An astonishing return on investment, if you ask me.
But not all courses are made equal. If you were a close friend (and you are), I would only recommend a handful of them.
And here they are:
Carly’s Pinteresting Strategies: Carly’s course on how to pin is very helpful when you are starting out. It makes you understand what Pinterest is about, and her strategy is very useful when you are familiarizing yourself with Pinterest. Carly has just updated her exceptional course and has given all my readers a lifetime $5 discount. Make sure you use the code PINNING5 at checkout!
Scrivs’ Blog Simple Framework: With 9 active courses, and more in the making, this is the only course you need if you want to make money blogging. There isn’t one single course in the Blog Simple Framework that helped me above others, but it’s the combination of all the strategies that laid the perfect foundations to create my own successful six-figure blog (from tips on content creations to the Pinterest course, from SEO to affiliate marketing) If you are ready to make money doing what you love esta is the place to be! Note: this course isn’t cheap, but if you are serious about your blogging journey, and apply what Scrivs teaches, you will make your money back in no time.
Mike’s Stupid Simple SEO: I can’t recommend Mike’s course enough. I am so happy I decided to invest in it! It’s full of helpful step-by-step videos and he teaches something as complicated as SEO in a very straightforward way! He clearly knows what he is talking about. This course is perfect for anyone serious about improving their organic traffic and I especially love the way Mike approaches keyword research (with an eye on your competitors).
These are, without a doubt, the courses that have changed my blogging life for the better. Please note that the links above are affiliate links, therefore if you decide to purchase these courses, I will get a small commission from the course’s owner. I really believe in these courses, and I wouldn’t recommend them otherwise. If you decide to buy them, you won’t be disappointed!
Facebook groups that will help you to grow your blog
Blogging can be a bit of a lonely journey sometimes. A lot of your friends and family won’t probably understand what you are doing, or won’t be very interested. When I started blogging I didn’t use social media very much, but I found Facebook Groups incredibly useful to create connections and a safe place to ask simple questions when no one else could help.
But not all Facebook groups are created equal. There are some incredible ones that stand out.
These are my favorites, and you might see me hanging around in them:
Blogging Like We Mean ItThis group is one of my favorite, Carly from Mommy On Purpose owns it. Carly shares a lot of her tips and tricks here, especially about Pinterest. There are also a lot of other helpful bloggers willing to share their knowledge and ready to answer any question you might have.
Food Bloggers Central y FBC Social SharingIf you are a food blogger, or food is one of your topics, you must join these groups. Nagi from RecetatinEats is the owner of the groups. Food Bloggers Central is all about support. FBC Social Sharing is brilliant to submit your recipes to sharing threads or to roundups.
DNW – Making Money From BloggingSharon from Digital Nomads Wannabe owns this group. She often shares her SEO tips and it’s especially useful if you are blogging about travel. There are also opportunities to collaborate with other bloggers.
Simple Pin Pinterest Strategy GroupKate from Simple Pin Media owns this group. It’s all about Pinterest strategies. Highly recommended especially when you are at the beginning and might need help understanding how Pinterest works. Her blog and podcast are also useful resources to up your Pinterest game.
Bloggers Roundups y RoundupPaloozaMostly for food bloggers. Here you will be able to find other bloggers looking for recipes to share. By submitting your recipes here you can build important backlinks that will help you with SEO.
BONUSWhere to find click-worthy images for your blog and your pins
Because sensational images = enthusiastic readers
Images are an essential element of your blog: they can break up your content, offering a much better user experience, and can also help you to connect with your readers.
Simply adding a few visual elements can almost double the number of views you are getting, and significantly increase the shares a post gets.
But where can you find the right images to use on your blog?
As a blogger, there are 4 ways to add visual content to your website:
1. Take your own photos
This, by far, is my favorite way to create images for my blog posts (well, using Dan to take photos is actually my favorite way!). You don’t need a professional camera (although it helps). Taking photos with your smartphone can be good enough when you are starting out. By using your own images, you will be able to stand out.
This is especially true if you are a food or travel blogger.
But I understand not everyone has the time or the skills to do this. If you are looking for a simpler way to enhance your content, move to point 2.
2. Using free stock photos
These days there is a big number of high-quality sites that offer incredible photography that’s completely free to use for your blog.
Free stock photos are free from copyright restrictions or licensed under creative commons public domain. This means you can copy, modify and distribute them, even for commercial purposes, all without asking permission.
In some cases, some photos may require attribution. It is crucial that you triple check yourself if you can use them, especially if you are doing so for commercial purposes.
3. Using other bloggers’ photos
Yes, you can use other bloggers’ photos on your blog BUT you siempre have to ask for their permission. And when I say always, I mean always.
If you’ve read somewhere that is ok to just upload an image on your blog, as long as you link to the original blog, because you are doing the other blogger a favor just know this: no, it’s not ok. You are infringing the blogger’s copyright and you can be sued. It just takes 5 minutes to send an email and ask for permission. And if you don’t receive a reply, find another image and move on.
For example, here you can see The Minimalist Baker‘s permission page:
4. Pay for licensed photos
Royalty-free is a type of license used by stock photography agencies to sell stock images. You pay for the license once, and you can use it forever within the accepted terms, without any further payment obligations.
This gives you the peace of mind that no one can come after you, looking to start a legal battle over an image you used.
If I can’t take a picture myself for a blog post, or I don’t get permission from a blogger, I normally pay for all my other images.
I use 3 websites to purchase all my images from:
1. DepositPhotos: one of my favorite stock photos websites, mostly because a couple of times a year I get an irresistible deal (you can get 100 images for $49). If you are on my blogging email list, I will email you when the deal is live.
2. Adobe Stock: another brilliant website, with a gorgeous selection of photos and a good search tool. What I love about Adobe Stock is that you can sign up for a trial and get 10 images for free, but you need to enter your credit card details. Just remember to cancel your subscription before the month is over, or you will be charged! (I set a reminder on Google Calendar to help).
3. Shutterstock: probably the most comprehensive collection, but the most expensive one as well. I use it every now and then when I need to purchase something very specific.
How blogging can change your life
Imagine this is a year from today. You wake up slowly…no alarm ringing…no commute looming, take a long relaxing shower as the aroma of your coffee fills the house. You go for a long walk. You come back, open your laptop and you see all the money you made while you slept.
Is this a dream? No This can be you.
Start your blog today and in a year’s time, your life can be completely different.
If you take action today, this can become your reality.
How do I know? Because I did it, and so can you.
You may look at my blog and think I have everything together but the reality is a bit different.
I am not an expert in anything. I am not a writer. When I started I had no experience working online (unless you count buying things on Amazon as work…).
I am just a person that was willing to take a chance, put in some good hard work, and learn something new every day.
It wasn’t always easy, but it was so worth it.
Now you are ready to start a blog!
You are at the beginning of an extraordinary and rewarding journey. It will take you time, hard work and patience, but by following all the steps I highlighted in this post you will get there!
I did it, and you can too!
If you have any questions about starting a self-hosted WordPress blog, please leave me a comment or send me a message via the contact page or drop me an email.
I will be more than happy to respond to you! Blogging has helped me live my dreams and I am here to help you to do the same!
I reply to EVERY single email! (Although it might take me some time…so be patient).
If you know someone that wants to start a blog or website, and you have enjoyed this post, I would be very grateful if you can share this guide with them!
Mira todos los mejores recursos para tu blog! Encuentro todos estos recursos tan valiosos y estoy seguro de que te ayudarán tanto como a mí.